For a brief moment in time, it looked like uber-cool social network Snapchat was going to win over [Read More]
According to some estimates, video could soon account for as much as 80 percent of all Internet [Read More]
There is a certain sense of empowerment that comes from knowing that you have tens of thousands of [Read More]
The Pew Research Center has released its latest survey on teen social media use, and the numbers [Read More]
The United States now has the highest social media penetration rate in the world, with a staggering [Read More]
The social media usage habits of millennials continue to change – and so your social media marketing [Read More]
While many people still think of Instagram as a photo-sharing app, there have been a number of major [Read More]
According to the conventional wisdom, Snapchat is being abandoned in droves by young millennials, [Read More]
Playing the social media influencer game on platforms such as Instagram, Twitter and Snapchat can be [Read More]
The Olympics have turned into more of a social media spectacle than a TV spectacle, and NBC is [Read More]
On the surface, of course, the idea from CNN was brilliant: bring in a top YouTube video creator to [Read More]
Remember when Snapchat was the hottest new social media darling? That now seems like a very long [Read More]
When Snapchat went public via an IPO earlier in 2017, the millennial-oriented social network was [Read More]
Over the past year, there’s been a lot of chatter of how “mixed reality” – a sort of blanket term [Read More]
Snapchat influencers are leaving in droves for Instagram, and that’s raising the alarm bell with [Read More]
In many ways, you could argue that not much has changed in the social media marketing world between [Read More]
Remember when Snapchat was the new “cool kid” and advertisers were declaring that Snapchat was the [Read More]
The millennial generation gave us the selfie, so it’s perhaps no surprise that young 20-somethings [Read More]
In many social media circles, there has always been a back channel discussion about finding “the [Read More]
In early 2014 Rachel Tipograph, while serving as Global Director of Digital & Social Media at [Read More]
For most people, their only experience with “paid” social media is playing around with some of the [Read More]
Snapchat may be the most buzzed-about social media platform these days, especially after its [Read More]
It almost sounded like an April Fool’s Day joke – a new social network had appeared out of nowhere [Read More]
Over the past 18 months, NBCUniversal has invested a whopping total of $1.5 billion into social [Read More]
Big brands have often missed the mark entirely when it comes to leveraging the real benefits of [Read More]
