Content marketing was so 2018. This year, the hot trend appears to be “text marketing,” a new way [Read More]
At this year’s Cannes International Film Festival, singer and actress Selena Gomez made waves with [Read More]
It might be a case of too little, too late, but the mainstream TV industry is finally waking up to [Read More]
Consider this jaw-dropping statistic: last year, NFL Digital Media accounted for 10 billion minutes [Read More]
Podcasting has emerged as one of the most popular ways for brands to engage with their customers on [Read More]
At age 21, Kylie Jenner is now the world’s youngest self-made billionaire, as the result of turning [Read More]
When most people think of top Facebook competitors, they typically think of social media platforms [Read More]
When social media was primarily a text-driven medium, there was little or no impact on TV. But now [Read More]
Now more than ever, a bankable Hollywood movie star needs to have a large, engaged and highly active [Read More]
If you think that Snapchat’s primary competitor is Instagram, think again. For the past two years, [Read More]
Just a few days into the New Year, and we already have our first big social media controversy of [Read More]
Remember when Halloween meant dressing up as ghost, a vampire or a witch? Well, if that’s all you’re [Read More]
These days, if you’re a major brand looking to gain traction with consumers, you don’t waste your [Read More]
With so many trendsetters and influencers on Instagram, it’s perhaps no surprise that every week [Read More]
Remember when Facebook bought Oculus for a cool $2 billion back in 2014? It’s now been almost three [Read More]
In just about any industry where consumer tastes and perceptions matter more than the underlying [Read More]
It’s safe to say that this year’s Fyre Festival in the Bahamas – an event so atrociously planned and [Read More]
It’s easy to mock the way celebrities use social media. Every day seems to bring a new crop of [Read More]
It seems like nearly every major technology company is now touting its version of virtual reality, [Read More]
There’s a good chance that, even if you never tried it yourself, you’ve heard of the Starbucks [Read More]
Starting in April, Netflix is going to replace its five-star rating system for films and TV shows [Read More]
Over the past 18 months, NBCUniversal has invested a whopping total of $1.5 billion into social [Read More]
Big brands have often missed the mark entirely when it comes to leveraging the real benefits of [Read More]
It seems like everybody wants in on the streaming TV game these days. Netflix continues to re-invent [Read More]
Now that the Oscar nominees have finally been announced, we have a much better idea of which films [Read More]
