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Social Media HQ

Latest news, best practices, & emerging trends in social media

3 Social Media Marketing Lessons From the Philadelphia Phillies

October 19, 2022 by Christian Zilles

The surprise team of the 2022 MLB baseball playoffs has been the Philadelphia Phillies. While it’s [Read More]

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Paige Spiranac vs. Tiger Woods for Instagram Advertising Dollars

September 19, 2022 by Christian Zilles

Just a few years ago, it was possible to dismiss social media influencers as just a bunch of young, [Read More]

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The NFL Needs To Go All-In On Social Media This Season

September 6, 2022 by Christian Zilles

With another NFL season already here, social media is going to be a core part of how the league [Read More]

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Social Media Has an Obligation To Discipline Deshaun Watson

August 23, 2022 by Christian Zilles

This is going to be controversial, but so be it: the big social media platforms like Instagram and [Read More]

How Social Media is Changing the Sports Viewing Experience

January 17, 2022 by Christian Zilles

Increasingly, social media is changing the way fans engage with sports content. Instead of watching [Read More]

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Why Professional Athletes Are Now Quitting Social Media

June 25, 2021 by Christian Zilles

For professional athletes, there is nothing quite as demoralizing as boos raining down on you from [Read More]

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Instagram, Deshaun Watson and the Need For Stricter Social Media Polices 

April 23, 2021 by Christian Zilles

NFL superstar Deshaun Watson is now facing allegations from 22 different women of sexual misconduct. [Read More]

Why Clemson Football’s New Social Media Policy Matters

September 2, 2020 by Christian Zilles

Seven years ago, Clemson’s football program made national headlines with a new “no distraction” [Read More]

What You Need To Know About Another NFL Social Media Win

August 12, 2020 by Christian Zilles

As NFL players began reporting to training camp at the end of July, they also took to social media [Read More]

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The NFL Social Media Experiment Is About to Get Very, Very Interesting

August 7, 2020 by Christian Zilles

Of all the major professional sports leagues in the U.S., the NFL has arguably been the most [Read More]

Does Baseball Need a New Social Media Strategy?

July 3, 2020 by Christian Zilles

In November, top baseball social media influencers, leading media personalities and Easton Diamond [Read More]

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College Sports and the Monetization of Social Media

May 29, 2020 by Christian Zilles

In many ways, the recent rule change by the NCAA – which essentially allows college athletes to [Read More]

How To Land on the Front Page of Google Search Results

May 6, 2020 by Christian Zilles

If you listen to many social media experts, you might walk away with the conclusion that it’s close [Read More]

The Future of Advertising is Fake (and That’s Perfectly OK)

May 1, 2020 by Christian Zilles

If you think about it, much of modern advertising is really just a clever illusion. For 30 or 60 [Read More]

How Sports Teams Are Reinventing Social Media in the Era of Coronavirus

April 22, 2020 by Christian Zilles

There’s no other way to put it – the coronavirus pandemic has been an epic disaster for the world of [Read More]

digital media

How CBS Sports HQ Won the Digital Content Game in 2019

February 12, 2020 by Christian Zilles

ESPN is no longer the first place sports fans go when they want to get digital video content. With [Read More]

Social Media Lessons From the Kobe Bryant Tragedy

February 7, 2020 by Christian Zilles

In the wake of the Kobe Bryant tragedy, there was a massive outpouring of love, respect and [Read More]

Bang-Bang: Social Media Caught the Houston Astros Stealing Signs

January 29, 2020 by Christian Zilles

Stealing signs in Major League Baseball is nothing new – there’s a long tradition of teams stealing [Read More]

College Recruiting in the Era of Social Media

January 22, 2020 by Christian Zilles

Just a few years ago, spotting a college football recruiting violation was much easier. It usually [Read More]

digital media

Why the Big Media Players Are Going All In On Digital Sports

December 9, 2019 by Christian Zilles

Just a few years ago, if you wanted to be “in the know” about the sports world, the first place you [Read More]

It’s Time For Colleges To Put Social Media Policies in Place to Protect Athletes

December 5, 2019 by Christian Zilles

Unfortunately, it’s getting to be more and more of a common occurrence – fans of college football [Read More]

Facebook, Are You Ready For Some Football?

November 22, 2019 by Christian Zilles

In 2021, watching an NFL football game might be very different than it is today. Currently, if you [Read More]

What You Can Learn From ESPN In Order to Win Social Media

October 30, 2019 by Christian Zilles

If you watched this season’s Monday Night Football thriller involving the Houston Texas and the New [Read More]

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How Social Media’s Impact on Sports Will Continue to Grow

September 20, 2019 by Christian Zilles

When professional sports teams first started using social media, it was primarily as a marketing and [Read More]

Facebook

It’s Time For Football To Re-Think Its Social Media Strategy

August 30, 2019 by Christian Zilles

Football is finally here again, and that means your social media feeds are probably filling up with [Read More]

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