It’s no longer possible to gloss over the fact that the world’s most influential social media [Read More]
Are U.S. Marketers Losing the Influencer Game?
Within the U.S., influencer marketing is one of the fastest-growing areas of digital marketing. Talk [Read More]
The Pros and Cons of Athletes as Social Media Influencers
Due to their high-profile roles, athletes have always been key influencers on social and cultural [Read More]
How To Use Social Media As Part of Account-Based Marketing
The key goal of account-based marketing (ABM) is to deliver specific messages and offers to specific [Read More]
Why TikTok Could Become the Next Big Marketing Platform for Brands
In the span of less than 12 months, social networking platform TikTok has become a global [Read More]
The Twitter Redesign Is About Way More Than Just a Better User Interface
It’s hard to believe, but Twitter has already been around more than a decade now. And in that time, [Read More]
President Trump, Twitter, and a First Amendment Showdown
Before President Donald Trump took office back in 2017, social media critics warned that the [Read More]
A Scary Look at a Social Media World Powered by AI
Most people post content to Facebook without even a second thought about the role that artificial [Read More]
