The key goal of account-based marketing (ABM) is to deliver specific messages and offers to specific [Read More]
In the span of less than 12 months, social networking platform TikTok has become a global [Read More]
I will dispense with my normal cheesy opening and get right to the point. Research conducted the [Read More]
Thinking about becoming a social media influencer? Then you better have a media kit ready to go when [Read More]
For most small businesses, the key focal point of any content marketing strategy has traditionally [Read More]
While social networks like Facebook, Twitter and Instagram remain ubiquitous these days, there are [Read More]
According to some estimates, video could soon account for as much as 80 percent of all Internet [Read More]
The worlds of advertising and editorial, once separated by a metaphorical (if not literal) wall at [Read More]
In an effort to keep users active on their websites or apps as long as possible, social media [Read More]
There are plenty of digital marketing agencies out there, each of them offering to handle some [Read More]
There is a certain sense of empowerment that comes from knowing that you have tens of thousands of [Read More]
Seemingly every week, the social media account of a company or celebrity gets hacked. In the more [Read More]
In the uber-competitive online space, there are a lot of competition for the eyeballs and attention [Read More]
Online shopping has forever changed people’s expectations of their shopping experience. A new breed [Read More]
At one time, social media influencer programs seemed to be the future of social media marketing. Get [Read More]
The field of “social selling” continues to change and evolve, according to the needs of those doing [Read More]
You have to give Facebook credit – whenever the company launches a new product, it fully expects [Read More]
Remember when most people thought of the media as being fair, unbalanced and somehow existing [Read More]
For years, we’ve been hearing rumors that the big social media platforms have been looking for ways [Read More]
Take a good look around you – the walls between editorial and advertising have finally crumbled. In [Read More]
While it’s nearly impossible to predict which content will go “viral,” it is possible to predict [Read More]
Without realizing it, some of the world’s top celebrities and most famous brands are fueling the [Read More]
One easy way to turbo-charge the results of any new product launch is by integrating the use of [Read More]
More than 2.5 billion people are currently using social media platforms worldwide, and considering [Read More]
Podcasts and other forms of audio content are having a moment right now. All major media properties [Read More]
