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Social Media HQ

Latest news, best practices, & emerging trends in social media

How To Use Social Media As Part of Account-Based Marketing

August 12, 2019 by Christian Zilles

The key goal of account-based marketing (ABM) is to deliver specific messages and offers to specific [Read More]

Why TikTok Could Become the Next Big Marketing Platform for Brands

August 8, 2019 by Christian Zilles

In the span of less than 12 months, social networking platform TikTok has become a global [Read More]

When the Moon is in the 7th House and Other Best Times To Post on Social Media

July 31, 2019 by Steve Olenski

I will dispense with my normal cheesy opening and get right to the point. Research conducted the [Read More]

Why It’s Important To Have A Media Kit For Your Blog Or YouTube Channel

July 22, 2019 by Christian Zilles

Thinking about becoming a social media influencer? Then you better have a media kit ready to go when [Read More]

Why Live Video Needs To Be Part Of Your Content Marketing Strategy

July 17, 2019 by Christian Zilles

For most small businesses, the key focal point of any content marketing strategy has traditionally [Read More]

Why Your Business Needs A Blog In Today’s Social Media World

July 15, 2019 by Christian Zilles

While social networks like Facebook, Twitter and Instagram remain ubiquitous these days, there are [Read More]

Why Social Media Has a Video Problem

July 12, 2019 by Christian Zilles

According to some estimates, video could soon account for as much as 80 percent of all Internet [Read More]

What Brands Need To Know Before Starting A Content Marketing Campaign

July 10, 2019 by Christian Zilles

The worlds of advertising and editorial, once separated by a metaphorical (if not literal) wall at [Read More]

Why Using Facebook Is Like Gambling In Las Vegas

July 8, 2019 by Christian Zilles

In an effort to keep users active on their websites or apps as long as possible, social media [Read More]

What You Need To Look For Before Hiring A Digital Marketing Agency

July 1, 2019 by Christian Zilles

There are plenty of digital marketing agencies out there, each of them offering to handle some [Read More]

Why The Days Of Massive Social Media Followings May Be Coming To An End

June 28, 2019 by Christian Zilles

There is a certain sense of empowerment that comes from knowing that you have tens of thousands of [Read More]

When Setting Up Your Social Media Accounts, Don’t Forget About Your Passwords

June 26, 2019 by Christian Zilles

Seemingly every week, the social media account of a company or celebrity gets hacked. In the more [Read More]

5 Steps To Building A Brand To Reach Your Target Audience

June 25, 2019 by Ashley Lipman

In the uber-competitive online space, there are a lot of competition for the eyeballs and attention [Read More]

Why Traditional Brands Are Moving To DTC Model

June 24, 2019 by Steve Olenski

Online shopping has forever changed people’s expectations of their shopping experience. A new breed [Read More]

The Shady Side Of Social Media Influencer Programs

June 21, 2019 by Christian Zilles

At one time, social media influencer programs seemed to be the future of social media marketing. Get [Read More]

Social Selling: The Right Way And The Wrong Way Of Doing It

June 14, 2019 by Christian Zilles

The field of “social selling” continues to change and evolve, according to the needs of those doing [Read More]

Why Facebook Local Is A Game-Changer For Local Events

June 12, 2019 by Christian Zilles

You have to give Facebook credit – whenever the company launches a new product, it fully expects [Read More]

The New Political Agenda of the Billionaire Media Moguls

June 10, 2019 by Christian Zilles

Remember when most people thought of the media as being fair, unbalanced and somehow existing [Read More]

What Happens if Social Media Platforms Get Rid Of the “Like”?

May 30, 2019 by Christian Zilles

For years, we’ve been hearing rumors that the big social media platforms have been looking for ways [Read More]

Why Every Company Needs To Become A Digital Media Company

May 28, 2019 by Christian Zilles

Take a good look around you – the walls between editorial and advertising have finally crumbled. In [Read More]

What’s The DNA Of Great Shareable Content?

May 24, 2019 by Christian Zilles

While it’s nearly impossible to predict which content will go “viral,” it is possible to predict [Read More]

Using Fake News To Sell Products Is More Popular Than You Might Think

May 22, 2019 by Christian Zilles

Without realizing it, some of the world’s top celebrities and most famous brands are fueling the [Read More]

How To Use Video During a Product Launch

May 17, 2019 by Christian Zilles

One easy way to turbo-charge the results of any new product launch is by integrating the use of [Read More]

How to Improve Visual Design for Social Media

May 13, 2019 by Jennifer Hahn Masterson

More than 2.5 billion people are currently using social media platforms worldwide, and considering [Read More]

How Podcast And Audio Content Can Help Build Your Brand

May 13, 2019 by Christian Zilles

Podcasts and other forms of audio content are having a moment right now. All major media properties [Read More]

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