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Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media [Read More]
The real dividing line in the online world of business is audience and how your brand connects to [Read More]
There are two primary schools of thought about how to play the social influencer marketing game. The [Read More]
Making a name for yourself in the influencer marketing ecosystem is no walk in the park and proving [Read More]
Now more than ever, a bankable Hollywood movie star needs to have a large, engaged and highly active [Read More]
Most B2B marketers would agree: Lack of a content marketing plan could be suicidal for any product [Read More]
On social media, it’s easy to spot the A-list macro-influencers – the types of powerful social media [Read More]
Facebook has apparently shaken off its early-year malaise and is now ramping up a new growth [Read More]
The influencer marketing trend appears to be picking up speed, according to a new report by Linqia, [Read More]
One of the hottest areas of digital marketing these days involves the use of “influencers” who can [Read More]
The social media usage habits of millennials continue to change – and so your social media marketing [Read More]
Steve Jobs once said: "Technology is nothing. What's important is that you have a faith in people, [Read More]
In order to build strong customer loyalty, you have to build a relationship based on trust. As a [Read More]
The increase in influencer marketing budgets shows that this is becoming a rapidly increasing [Read More]
Playing the social media influencer game on platforms such as Instagram, Twitter and Snapchat can be [Read More]
Remember when watching the Olympics meant discovering a new, fresh-faced talent out of almost [Read More]
By now you’ve probably heard about the major “fake follower” exposé that the New York Times [Read More]
For good reason, the role of the social media influencer has come under close media scrutiny over [Read More]
Just a few days into the New Year, and we already have our first big social media controversy of [Read More]
After yet another flare-up of controversy surrounding brands and marketers that use celebrity [Read More]
Snapchat influencers are leaving in droves for Instagram, and that’s raising the alarm bell with [Read More]
Influencer marketing is a common method for reaching highly engaged online audiences, but many [Read More]
These days, if you’re a major brand looking to gain traction with consumers, you don’t waste your [Read More]
Everywhere we look, social media platforms are shifting to video. So far, Facebook, Twitter, [Read More]
