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Social Media HQ

Latest news, best practices, & emerging trends in social media

Instagram alerts

It’s Time For Brands to Adapt to the End of the “Likes” Era

December 4, 2019 by Christian Zilles

If there’s one feature or function that seems to define the modern social media landscape, it’s the [Read More]

Why Instagram Is Tightening Up the Rules for Diet and Cosmetic Surgery Posts

November 29, 2019 by Christian Zilles

After more than two years of hearing how social media content might negatively influence teens and [Read More]

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How Social Media’s Impact on Sports Will Continue to Grow

September 20, 2019 by Christian Zilles

When professional sports teams first started using social media, it was primarily as a marketing and [Read More]

What Brands Need to Know About Influencer Marketing Fraud

September 11, 2019 by Christian Zilles

The world of influencer marketing is getting more controversial by the day. According to a recent [Read More]

Instagram Wants To Take Influencer Marketing To The Next Level

September 9, 2019 by Christian Zilles

In the continual search for new advertising revenue, Instagram has come up with a simple but [Read More]

Are U.S. Marketers Losing the Influencer Game?

August 16, 2019 by Christian Zilles

Within the U.S., influencer marketing is one of the fastest-growing areas of digital marketing. Talk [Read More]

Instagram alerts

The Pros and Cons of Athletes as Social Media Influencers

August 14, 2019 by Christian Zilles

Due to their high-profile roles, athletes have always been key influencers on social and cultural [Read More]

Why TikTok Could Become the Next Big Marketing Platform for Brands

August 8, 2019 by Christian Zilles

In the span of less than 12 months, social networking platform TikTok has become a global [Read More]

Why You Need To Do A Social Media Audit To Help Save Your Job

July 19, 2019 by Christian Zilles

In the race to hire the best and brightest talent, recruiters and hiring managers have a new tool at [Read More]

The Shady Side Of Social Media Influencer Programs

June 21, 2019 by Christian Zilles

At one time, social media influencer programs seemed to be the future of social media marketing. Get [Read More]

Instagram alerts

What Happens if Social Media Platforms Get Rid Of the “Like”?

May 30, 2019 by Christian Zilles

For years, we’ve been hearing rumors that the big social media platforms have been looking for ways [Read More]

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How Storytelling On Twitter Helps Grow Your Brand

May 3, 2019 by Christian Zilles

If you’re a brand or small business owner, there are two ways to think about Twitter. One way is to [Read More]

How Bloggers and Social Media Influencers Are Making Money With Amazon

April 29, 2019 by Christian Zilles

In an effort to leverage the current momentum around social media influencers, Amazon has launched [Read More]

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5 Successful B2B Social Media Marketing Tactics

March 24, 2019 by Ryan Gould

Social media can play many different roles as you begin to build out your digital marketing [Read More]

The 3 Keys To Winning As a Social Media Influencer

March 22, 2019 by Christian Zilles

Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim Kardashian [Read More]

The New Rules Of Engagement With Social Media Influencers

February 22, 2019 by Christian Zilles

If your company or brand is trying to build relationships online with social media influencers, [Read More]

social media trends

What You Need To Know About The Current State Of Social Media

February 15, 2019 by Christian Zilles

For digital marketers, the annual “State of Social Media” report from Buffer has become an important [Read More]

Instagram alerts

A New Way To Think About Social Media Influencers

February 11, 2019 by Christian Zilles

Amtrak has a new twist on the classic social media influencer strategy. As part of its new [Read More]

What You Need To Know About Building A Personal Brand On Social Media

February 6, 2019 by Christian Zilles

Ever since the Kardashians burst onto the social media scene, it seems like everyone has been trying [Read More]

How To Negotiate Macro And Micro Influencer Deals

February 4, 2019 by Christian Zilles

If you’re a small business owner, there are a variety of ways that you could use social media to [Read More]

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The Best Social Media Predictions For 2019

January 1, 2019 by Christian Zilles

It’s been a busy 12 months for the social media industry, and the next 12 months look to be just as [Read More]

What You Need To Know About Getting Started With Twitch Marketing

December 19, 2018 by Christian Zilles

The best time to enter any new marketing space is before the competition arrives, and that’s [Read More]

Making Sense Of Social Media Sponsorships And Partnerships

November 28, 2018 by Christian Zilles

Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media [Read More]

How CMOs Can Leverage Influencer Amplification

October 8, 2018 by Steve Olenski

The real dividing line in the online world of business is audience and how your brand connects to [Read More]

How To Play the Social Media Influencer Game

September 28, 2018 by Christian Zilles

There are two primary schools of thought about how to play the social influencer marketing game. The [Read More]

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