Here’s an interesting thought experiment: imagine for a moment that the famous Woodstock festival [Read More]
In many ways, the recent rule change by the NCAA – which essentially allows college athletes to [Read More]
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Podcasting continues to be one of the hottest segments of the digital media space. By some [Read More]
What does it say about the current state of politics in this nation when billionaire candidates like [Read More]
At one time, the biggest entertainment celebrities were Hollywood A-list actors and actresses, and [Read More]
Content marketing was so 2018. This year, the hot trend appears to be “text marketing,” a new way [Read More]
If there’s one feature or function that seems to define the modern social media landscape, it’s the [Read More]
After more than two years of hearing how social media content might negatively influence teens and [Read More]
When professional sports teams first started using social media, it was primarily as a marketing and [Read More]
The world of influencer marketing is getting more controversial by the day. According to a recent [Read More]
In the continual search for new advertising revenue, Instagram has come up with a simple but [Read More]
Within the U.S., influencer marketing is one of the fastest-growing areas of digital marketing. Talk [Read More]
Due to their high-profile roles, athletes have always been key influencers on social and cultural [Read More]
In the span of less than 12 months, social networking platform TikTok has become a global [Read More]
In the race to hire the best and brightest talent, recruiters and hiring managers have a new tool at [Read More]
At one time, social media influencer programs seemed to be the future of social media marketing. Get [Read More]
For years, we’ve been hearing rumors that the big social media platforms have been looking for ways [Read More]
If you’re a brand or small business owner, there are two ways to think about Twitter. One way is to [Read More]
In an effort to leverage the current momentum around social media influencers, Amazon has launched [Read More]
Social media can play many different roles as you begin to build out your digital marketing [Read More]
Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim Kardashian [Read More]
If your company or brand is trying to build relationships online with social media influencers, [Read More]
For digital marketers, the annual “State of Social Media” report from Buffer has become an important [Read More]
Amtrak has a new twist on the classic social media influencer strategy. As part of its new [Read More]
