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Given the groundbreaking nature of the artificial intelligence (AI) technology powering ChatGPT, it’s perhaps no surprise that the world’s most popular AI chatbot has already changed the game for social media influencers. When it comes to creating new content quickly, or coming up with new business ideas, ChatGPT is having a tremendous impact.
How ChatGPT changed the social media influencer game
Let’s start off with the obvious way that ChatGPT has had an impact: it has made the creation of new content ridiculously easy. That’s because the core way people are using ChatGPT is by taking a simple natural language prompt and using it to generate new content. This piece of content can be as short and sweet as a tweet, or as long as a full-length book. What’s so awe-inspiring about ChatGPT is that it can mass-produce this content nearly instantaneously.
For social media influencers, this is important for several reasons. For one, it removes the pesky problem of potential creativity blocks. Not sure what type of content to produce for the day? Just ask ChatGPT. For another, it frees up social media influencers to focus on the content they really care about. Let’s face it – it can get a bit tedious taking care of the everyday social media content. So let ChatGPT take care of the tedious everyday content, while you focus on exciting new projects.
ChatGPT can even open up the opportunity for entirely new forms of content that might have seemed impossible to create just a few months ago. Thinking of turning your life as a social media influencer into a made-for-TV movie? Don’t worry, ChatGPT can write movie scripts, too.
ChatGPT as a new startup platform
If you’re especially proficient at ChatGPT, you can also use it as a remarkably powerful startup platform for a new business concept. For example, you could simply ask ChatGPT what type of new product you should be promoting in order to make as much money as possible as a social media influencer.
To see this in action, consider the case of social media influencer Jackson Greathouse Fall. He ran a ChatGPT experiment called “HustleGPT” and asked the AI chatbot to help him create and launch a profitable business with just $100. ChatGPT was more than obliging, advising him exactly how to invest that $100, what type of business to start, and which products to offer. ChatGPT advised him what type of website to create, what type of marketing copy to put on the website, and even where to position the logo on the website. Within a few hours, he had an online business worth thousands of dollars, and HustleGPT eventually turned into an online movement.
Is it really this easy?
The only drawback, of course, is that ChatGPT is not some type of cosmic, divine intelligence. Yes, ChatGPT is really, really smart, but sometimes using it feels like you are just regurgitating the work of others – not exactly what you want to be doing as a social media influencer. Some people have complained that ChatGPT-generated content can feel a bit bland. Don’t you want to be original and creative? It’s for this reason that many university professors see no difference between using ChatGPT and blindly plagiarizing the work of others.
At the end of the day, ChatGPT can be a remarkably powerful tool for increasing your reach with your audience. And it can save you a lot of time. But don’t forget that social media is all about speaking with a unique, authentic voice. So don’t overdo your reliance on ChatGPT to craft new content or come up with new ideas. For now, at least, humans are still smarter than machines.