Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim Kardashian [Read More]
It’s hard to ignore the fact that 2018 was a rough year for Facebook. Starting in March, when the [Read More]
Advertising and promoting your products on social media requires an entirely new mindset from [Read More]
Most people probably think they have a pretty good idea of how “the news” works – there’s a [Read More]
Google is about to flip the switch on a massive new experiment that could impact up to 50 percent of [Read More]
If you are still thinking about Google and Facebook as technology companies, it’s time to wake up to [Read More]
So long Facebook, it was nice to know you. After several years in which Facebook has been both the [Read More]
After yet another flare-up of controversy surrounding brands and marketers that use celebrity [Read More]
Over the past year, there’s been a lot of chatter of how “mixed reality” – a sort of blanket term [Read More]
Ever since it launched in 2004, Yelp has attempted to position itself as a fair, balanced customer [Read More]
For many small businesses, the choice of how to spend a limited advertising budget comes down to a [Read More]
These days, if you’re a major brand looking to gain traction with consumers, you don’t waste your [Read More]
If you’ve spent any amount of time on the Web recently, you’ve probably been annoyed by all the [Read More]
It’s clear by now that Twitter is in trouble. The company’s primary source of revenue is [Read More]
In January 2017, YouTube announced a significant change to the way ads will be targeted to viewers. [Read More]
Remember when Snapchat was the new “cool kid” and advertisers were declaring that Snapchat was the [Read More]
Data is giving time a run for its money because of its ability to deliver more revenue-building [Read More]
With customers and online users opting for ad-blocking whenever they can, native advertising takes [Read More]
Customer Acquisition Cost, or CAC generally refers to sales and marketing costs that are incurred in [Read More]
Good service used to mean something different than it does today. Good service used to be friendly [Read More]
Marketers everywhere are expected to do much more with much less money in the marketing budget. When [Read More]
