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Social Media HQ

Latest news, best practices, & emerging trends in social media

Why Your Social Media Feeds Suddenly Look a Lot Different in 2021

February 24, 2021 by Christian Zilles

Did you notice a change in your social media feeds starting in late January? If so, you are not [Read More]

Now Is the Time For Businesses To Go All-In on Gaming

November 16, 2020 by Christian Zilles

Without a doubt, social distancing and other social norms made inevitable by the current pandemic [Read More]

3 Keys to Maximizing Your Next Facebook Ad Campaign

November 13, 2020 by Christian Zilles

For small business owners, Facebook Ad billing can be a bit confusing at the outset. And rightfully [Read More]

Attention Marketers: Google Is Changing Its Algorithm Next Year

November 9, 2020 by Christian Zilles

In a move that’s bound to have substantial repercussions for both SEO experts and social media [Read More]

The Dirty Little Secret About Facebook Advertising

November 2, 2020 by Christian Zilles

By now, you’ve probably heard that 80-90% of Facebook’s revenue comes from advertising. And so you [Read More]

Why Digital Marketers Need to Keep An Eye on Latin America

October 19, 2020 by Christian Zilles

While Silicon Valley is unquestionably still the major hub for social media innovation in the world, [Read More]

A Simple Three-Step Social Media Advertising Strategy For Any Business

October 9, 2020 by Christian Zilles

For small- and mid-sized businesses, social media advertising has emerged as a no-brainer marketing [Read More]

Will Advertisers Really Dump TV In Favor of Amazon?

May 15, 2020 by Christian Zilles

Within the digital marketing industry, there’s an interesting little hypothesis about the future of [Read More]

The Future of Advertising is Fake (and That’s Perfectly OK)

May 1, 2020 by Christian Zilles

If you think about it, much of modern advertising is really just a clever illusion. For 30 or 60 [Read More]

Why YouTube Might Be Losing Its Relevance as a Platform

February 26, 2020 by Christian Zilles

On the surface, YouTube is still the world’s most popular video platform and the first place you go [Read More]

Facebook Is Still Tracking You Everywhere You Go

January 31, 2020 by Christian Zilles

If you’re like most social media users, you probably assume that Facebook is only tracking your [Read More]

The 2020 Presidential Election Will Be Won or Lost on Social Media

December 11, 2019 by Christian Zilles

With the 2020 presidential campaign already underway, it’s now looking like social media is the [Read More]

Brands Need to Be Prepared For Political Advertisers Crowding Them Out in 2020

December 6, 2019 by Christian Zilles

Get ready for your social media feeds to be inundated by political advertising content as we head [Read More]

It’s Time For Brands to Adapt to the End of the “Likes” Era

December 4, 2019 by Christian Zilles

If there’s one feature or function that seems to define the modern social media landscape, it’s the [Read More]

Why the Future of Television Is Starting to Look a Lot Like the Future of Social Media

September 13, 2019 by Christian Zilles

It might be a case of too little, too late, but the mainstream TV industry is finally waking up to [Read More]

What Brands Need To Know Before Starting A Content Marketing Campaign

July 10, 2019 by Christian Zilles

The worlds of advertising and editorial, once separated by a metaphorical (if not literal) wall at [Read More]

Why Every Company Needs To Become A Digital Media Company

May 28, 2019 by Christian Zilles

Take a good look around you – the walls between editorial and advertising have finally crumbled. In [Read More]

Using Fake News To Sell Products Is More Popular Than You Might Think

May 22, 2019 by Christian Zilles

Without realizing it, some of the world’s top celebrities and most famous brands are fueling the [Read More]

What The Social Video Trend Means For Digital Marketers

April 26, 2019 by Christian Zilles

Video is taking over the web, so it’s perhaps no surprise that video is completely re-shaping the [Read More]

The Quick Guide To Converting Social Media Followers Into Customers

April 3, 2019 by Shariq Toor

Your social media isn’t Kardashian-levels of crazy, but you’ve built up a steady following. They’re [Read More]

The 3 Keys To Winning As a Social Media Influencer

March 22, 2019 by Christian Zilles

Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim Kardashian [Read More]

Will Amazon Take Away Facebook Advertising Dollars Due To Data Privacy Issues?

February 8, 2019 by Christian Zilles

It’s hard to ignore the fact that 2018 was a rough year for Facebook. Starting in March, when the [Read More]

It’s Time To Let Go Of Your Brand Message On Social Media

December 5, 2018 by Christian Zilles

Advertising and promoting your products on social media requires an entirely new mindset from [Read More]

Why You Should Really Think About Taking A Class On The Modern Media

March 26, 2018 by Christian Zilles

Most people probably think they have a pretty good idea of how “the news” works – there’s a [Read More]

What The Google Ad Blackout Means For Your Online Business

January 26, 2018 by Christian Zilles

Google is about to flip the switch on a massive new experiment that could impact up to 50 percent of [Read More]

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