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Social Media HQ

Latest news, best practices, & emerging trends in social media

YouTube and the Attention Economy

November 2, 2022 by Christian Zilles

While TikTok has certainly emerged as a worthy rival in recent years, YouTube is still king of the [Read More]

3 Tips For Growing Your YouTube Audience

August 11, 2022 by Christian Zilles

At the recent 2022 VidCon event, YouTube’s top earner in the United States, Mr. Beast, delighted the [Read More]

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Social Media Has a Click Farm Problem

December 15, 2021 by Christian Zilles

Social media advertising is big business these days, so it’s perhaps no surprise that advertising [Read More]

Social Media Buzzword Alert: Social Selling

September 1, 2021 by Christian Zilles

Talk to ten different people, and you’ll probably get ten different answers for what “social [Read More]

Three Key YouTube Ad Statistics You Need to Know

May 7, 2021 by Christian Zilles

It’s time that brands all get on the same page when it comes to YouTube ads. If your brand is [Read More]

hand writing social media

The Social Media Universe In 2021: A Breakdown

January 18, 2021 by Christian Zilles

Mention the words “social media,” and most people instinctively think of the biggest U.S. social [Read More]

How To Grow Your Business With YouTube Videos

December 28, 2020 by Christian Zilles

YouTube is now the second-leading search engine out there, so it only makes sense that any business [Read More]

3 Branding Lessons From a Massive YouTube Viral Music Sensation

August 28, 2020 by Christian Zilles

If you’ve ever wondered why brands and mega-corporations pursuing top influencers on social media [Read More]

If Washington Is Really Serious About Regulating Big Tech, Now is the Time to Act

August 10, 2020 by Christian Zilles

In politics, timing is everything. And right now, the U.S. Congress has a unique opportunity to rein [Read More]

Social Media Is Now The News

May 20, 2020 by Christian Zilles

Something very remarkable happened with Tara Reade and her sexual harassment allegations against [Read More]

How to Start a Successful YouTube Channel For Your Business

April 29, 2020 by Christian Zilles

Given the current situation resulting from the coronavirus pandemic, a lot of businesses are turning [Read More]

If You Want to Reach Voters, Advertise on YouTube

March 20, 2020 by Christian Zilles

The 2020 presidential election is shaping up to be a fascinating experiment in the use of social [Read More]

Why YouTube Might Be Losing Its Relevance as a Platform

February 26, 2020 by Christian Zilles

On the surface, YouTube is still the world’s most popular video platform and the first place you go [Read More]

How Social Media Took Over Hollywood

January 27, 2020 by Christian Zilles

At one time, the biggest entertainment celebrities were Hollywood A-list actors and actresses, and [Read More]

YouTube Will Be Stopping Ads Targeted to Kids (And That’s a Good Thing)

September 23, 2019 by Christian Zilles

It’s one thing to serve up targeted ads to adults, but it’s another thing entirely to serve up [Read More]

If Social Media is Broken, Then Patreon Is the Answer

September 5, 2019 by Christian Zilles

In recent months, you’ve probably noticed that some of your favorite online creators – especially [Read More]

Why It’s Important To Have A Media Kit For Your Blog Or YouTube Channel

July 22, 2019 by Christian Zilles

Thinking about becoming a social media influencer? Then you better have a media kit ready to go when [Read More]

Why Social Media Has a Video Problem

July 12, 2019 by Christian Zilles

According to some estimates, video could soon account for as much as 80 percent of all Internet [Read More]

How To Use Video During a Product Launch

May 17, 2019 by Christian Zilles

One easy way to turbo-charge the results of any new product launch is by integrating the use of [Read More]

What The Social Video Trend Means For Digital Marketers

April 26, 2019 by Christian Zilles

Video is taking over the web, so it’s perhaps no surprise that video is completely re-shaping the [Read More]

Here’s What You Need To Know To Get Your YouTube Channel Up And Running

April 7, 2019 by Christian Zilles

Now that video has taken over the Internet, it’s perhaps not surprising that brands and small [Read More]

The Case For And Against Using Facebook Video For Marketing

February 1, 2019 by Christian Zilles

For the past 18 months, the official line coming out of Facebook HQ has been that video content is [Read More]

Social Media And The End Of The News As We Know It

December 26, 2018 by Christian Zilles

The way that people get their news has changed forever, and you can largely thank social media for [Read More]

The U.S. Navy’s New Marketing Plan Has Gone Digital (And That’s a Good Thing)

November 30, 2018 by Christian Zilles

A recent YouTube marketing experiment by the U.S. Navy helps to showcase how much digital video has [Read More]

The Business Of Fake YouTube Views Has Got To Stop

November 21, 2018 by Christian Zilles

YouTube has a dirty little secret that many users have already figured out: it’s entirely possible [Read More]

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