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Social Media HQ

Latest news, best practices, & emerging trends in social media

How NBC Is Using Social Media For The Olympics

February 16, 2018 by Christian Zilles

The Olympics have turned into more of a social media spectacle than a TV spectacle, and NBC is [Read More]

How Multivariate Testing For SEO Can Drive More Traffic To Your Website

February 7, 2018 by Guest Post

Getting a user to click through to the next page and become a conversion is one of the greatest [Read More]

Why Rewarding Your Followers On Twitter Is A Great Marketing Idea

January 25, 2018 by Guest Post

There’s no particular formula or recipe on how to successfully promote your brand on Twitter or [Read More]

The Big Social Media Trends For 2018 That Marketers Need To Know

December 5, 2017 by Christian Zilles

With one month left until 2018, it’s time to start paying attention to the new trends that are [Read More]

social media puzzle

How Social Media Algorithms Have Turned Against Digital Marketers

September 18, 2017 by Christian Zilles

Remember when brands were trying to figure out the Google search algorithm in order to game the [Read More]

What Hurricane Harvey Has Taught Us About Social Media During A Disaster

September 1, 2017 by Christian Zilles

It’s hard to believe, but Hurricane Harvey that has devastated the Texas Gulf Coast this August is [Read More]

Inside Twitter’s Newest Push To Attract Advertising Dollars

August 16, 2017 by Christian Zilles

It’s clear by now that Twitter is in trouble. The company’s primary source of revenue is [Read More]

The State Of Social Media Marketing In 2017

July 24, 2017 by Christian Zilles

In many ways, you could argue that not much has changed in the social media marketing world between [Read More]

Is Twitter Getting A Second Life?

July 1, 2017 by Christian Zilles

Twitter is no longer just a social networking site with a few extra video features. It’s becoming [Read More]

What You Need To Know About Social Media Security Measures

June 2, 2017 by Christian Zilles

While it’s impossible to protect against every hacker or every malicious scheme on the Internet, [Read More]

Does Social Media Belong In the Classroom? (The Answer Might Surprise You)

May 21, 2017 by Christian Zilles

Educators across the nation are re-thinking the role of social media in the classroom. In fact, some [Read More]

The Future Of Subscription-Based Social Media

May 16, 2017 by Christian Zilles

For most people, their only experience with “paid” social media is playing around with some of the [Read More]

twitter and flipboard

Yes, Nicki Minaj Just Used Twitter To Solve The Student Loan Crisis

May 11, 2017 by Christian Zilles

It’s easy to mock the way celebrities use social media. Every day seems to bring a new crop of [Read More]

4 Clever Ways That Philly Tech Week Is Using Social Media

May 2, 2017 by Christian Zilles

This year’s Philly Tech Week is a great opportunity for both industry insiders and casual fans of [Read More]

Is Mastodon The Next Twitter?

April 20, 2017 by Christian Zilles

It almost sounded like an April Fool’s Day joke – a new social network had appeared out of nowhere [Read More]

How Restaurants Are Using Social Media To Grow Their Business

April 10, 2017 by Christian Zilles

For many restaurants, social media has become an important part of growing their clientele and [Read More]

Twitter’s Free Speech Paradox

April 4, 2017 by Christian Zilles

Twitter is trying hard to make the social network a safer, more inviting place for everyone by [Read More]

Social Media Has a Bot Problem (But It Can Be Fixed)

March 28, 2017 by Christian Zilles

For social media marketers, one of the most promising trends of the past 12 months has been the [Read More]

What You Need To Know About The McDonald’s Twitter Hack

March 21, 2017 by Christian Zilles

The hack of the official McDonald’s Twitter account was EPIC. Early in the morning on March 16, [Read More]

Social Media Lessons From When Amazon Broke The Internet

March 2, 2017 by Christian Zilles

On the afternoon of February 28, Amazon broke the Internet. When the company’s AWS S3 servers went [Read More]

What To Expect From Social Media During The Oscars

February 24, 2017 by Christian Zilles

Now that the Oscar nominees have finally been announced, we have a much better idea of which films [Read More]

Making Sense Of Twitter’s Failed Social Commerce Experiment

February 21, 2017 by Christian Zilles

The Twitter “Buy” button, once a promising new innovation that Twitter executives thought could help [Read More]

How Florida Is Using Social Media To Attract Visitors This Winter

February 17, 2017 by Christian Zilles

For many Florida destination marketing organizations, social media has exploded in popularity as a [Read More]

Social Media In The Trump Era

February 8, 2017 by Christian Zilles

Over the past two weeks, if you’ve wondered how hundreds – if not thousands – of protesters could [Read More]

Snapchat

What Does The Snapchat IPO Mean For Social Media Stocks?

February 6, 2017 by Christian Zilles

The much anticipated Snapchat IPO is almost here, as the company’s parent company – Snap, Inc. – [Read More]

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