In early 2014 Rachel Tipograph, while serving as Global Director of Digital & Social Media at [Read More]

Latest news, best practices, & emerging trends in social media
In early 2014 Rachel Tipograph, while serving as Global Director of Digital & Social Media at [Read More]
For most people, their only experience with “paid” social media is playing around with some of the [Read More]
It’s safe to say that this year’s Fyre Festival in the Bahamas – an event so atrociously planned and [Read More]
It’s easy to mock the way celebrities use social media. Every day seems to bring a new crop of [Read More]
Even before sports fans realized how extensive the layoffs at ESPN were going to be, analysts were [Read More]
Here's four things brands can do, if they're not already, to up their online game. Some may seem [Read More]
Pinterest may be the least known of the major social media sites, but it might just be the first of [Read More]
Snapchat may be the most buzzed-about social media platform these days, especially after its [Read More]
It seems like nearly every major technology company is now touting its version of virtual reality, [Read More]
This year’s Philly Tech Week is a great opportunity for both industry insiders and casual fans of [Read More]
There’s a good chance that, even if you never tried it yourself, you’ve heard of the Starbucks [Read More]
The good news is that Facebook is finally starting to get out in front of the “fake news” [Read More]
As a CMO it is important to stay one step ahead of the competition. AI chatbots have been popping up [Read More]
At its F8 developer conference in San Jose, Facebook showed off Spaces, the most fascinating hybrid [Read More]
As something significantly more than just a casual observer of the marketing, advertising and [Read More]
It almost sounded like an April Fool’s Day joke – a new social network had appeared out of nowhere [Read More]
It’s Spring and it’s baseball season! Major League Baseball (MLB) has always been at the forefront [Read More]
Starting in April, Netflix is going to replace its five-star rating system for films and TV shows [Read More]
Over the past 18 months, NBCUniversal has invested a whopping total of $1.5 billion into social [Read More]
For many restaurants, social media has become an important part of growing their clientele and [Read More]
The Masters golf tournament bills itself as “A Tradition Unlike Any Other.” And, indeed, the event [Read More]
A popular saying in the health and wellness community is “everything in moderation”. Too much of a [Read More]
Twitter is trying hard to make the social network a safer, more inviting place for everyone by [Read More]
Big brands have often missed the mark entirely when it comes to leveraging the real benefits of [Read More]
Without a doubt, social media is a useful tool for businesses. Social media has seen an almost [Read More]