The United States now has the highest social media penetration rate in the world, with a staggering [Read More]
For any small business, a social media policy should clearly outline how all employees should [Read More]
If you think that Snapchat’s primary competitor is Instagram, think again. For the past two years, [Read More]
It’s safe to say that digital marketing campaigns probably follow a bell curve distribution. There [Read More]
It has become increasingly clear that many of us need a break from social media. Not only is it [Read More]
You already know that video is taking over the web, but did you also know that video is taking over [Read More]
We’re already in the midst of a massive technological transformation in how news is made, how it is [Read More]
Most B2B marketers would agree: Lack of a content marketing plan could be suicidal for any product [Read More]
Some people just love to cause grief. Trolls are part of the social media landscape. They come in [Read More]
Your corporate blog can become a valuable lead generation tool for your sales team. Here are just a [Read More]
For the past few years, one of the most popular strategies used by brands to get their products and [Read More]
In order for a brand or business to succeed on any social networking platform, it’s important to [Read More]
On social media, it’s easy to spot the A-list macro-influencers – the types of powerful social media [Read More]
Most people would never dream of letting corporate marketing executives read through all their [Read More]
Let me ask you something. When was the last time you clicked on a static banner ad while browsing [Read More]
I've written about different types of industries in the past. These have included real [Read More]
Online shopping has become one of the most popular forms of shopping both in the USA and in the [Read More]
When most people think about social media, they typically think of businesses, brands and companies [Read More]
For any business today, no matter how big or how small, social media plays a very important [Read More]
Remember when companies were breathlessly touting their social media marketing strategies as proof [Read More]
Today more than ever, companies are under pressure to be good corporate citizens. They are expected [Read More]
A few days ago, I googled “the death of traditional marketing” just for fun and I must admit I was [Read More]
Once you’ve created a new blog post or other piece of editorial content, your job is not over. You [Read More]
When it comes to Instagram, people like to use the term “organic growth” to describe the slow, [Read More]
For brands and small businesses, YouTube offers a number of different opportunities for monetization [Read More]
