In an effort to boost online engagement with both customers and prospects, brands are constantly [Read More]
For many small businesses, the choice of how to spend a limited advertising budget comes down to a [Read More]
Researchers at Brigham Young University have just released a fascinating study on the four types of [Read More]
Earlier this year, Marc Pritchard, Chief Brand Officer of one of the world's largest brands, Procter [Read More]
Especially among young millennials, the evidence is starting to pile up suggesting a link between [Read More]
Remember when brands were trying to figure out the Google search algorithm in order to game the [Read More]
In penning this I realized that this may not apply to large, established brands as opposed to brands [Read More]
Perhaps the one defining feature of Facebook over the past 12 months has been its unbelievable [Read More]
These days, if you’re a major brand looking to gain traction with consumers, you don’t waste your [Read More]
Quick – name the biggest social media company in the world. Chances are, you’d probably name [Read More]
If you’ve spent any amount of time on the Web recently, you’ve probably been annoyed by all the [Read More]
Advertisers have faced many challenges in getting their ads across to millennial audiences who are [Read More]
When you’re in college, it’s tempting to think of social media as just another way to keep up with [Read More]
It’s hard to believe, but Hurricane Harvey that has devastated the Texas Gulf Coast this August is [Read More]
The June 2017 research study from UserTesting on the retail mobile customer experience found that [Read More]
At the beginning of August, Dennis Crowley, the founder of Swarm (formerly known as Foursquare), [Read More]
Everywhere we look, social media platforms are shifting to video. So far, Facebook, Twitter, [Read More]
We live in an era of social media celebrities, and nowhere is this more obvious than with YouTube, [Read More]
With so many trendsetters and influencers on Instagram, it’s perhaps no surprise that every week [Read More]
Social media presents endless opportunities for brands. It offers the ability to not only generate [Read More]
It’s clear by now that Twitter is in trouble. The company’s primary source of revenue is [Read More]
If you ever wondered why some content becomes popular on Facebook, and other content does not, the [Read More]
Influencer marketing is all the rage in today’s day and age. As the name suggests, this is nothing [Read More]
Subscription-based business models and paywalls are all the rage these days on digital media. Over [Read More]
The first step to solving a problem is admitting that you have a problem. And that’s exactly what [Read More]
