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Social Media HQ

Latest news, best practices, & emerging trends in social media

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The Pros and Cons of Athletes as Social Media Influencers

August 14, 2019 by Christian Zilles

Due to their high-profile roles, athletes have always been key influencers on social and cultural [Read More]

Why Using Facebook Is Like Gambling In Las Vegas

July 8, 2019 by Christian Zilles

In an effort to keep users active on their websites or apps as long as possible, social media [Read More]

Why the NFL is Winning Social Media

June 5, 2019 by Christian Zilles

Consider this jaw-dropping statistic: last year, NFL Digital Media accounted for 10 billion minutes [Read More]

Phillies Hit Social Media Home Run With Bryce Harper Signing

April 19, 2019 by Christian Zilles

Throughout the winter, speculation raged on social media about where baseball superstar Bryce Harper [Read More]

Why It’s Important To Start Podcasting For Your Business Or Personal Brand

April 12, 2019 by Christian Zilles

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on [Read More]

Why E-Sports Represent Such A Huge Potential Opportunity For Marketers

April 5, 2019 by Christian Zilles

According to a recent Goldman Sachs report, e-sports have entered the popular mainstream. Not only [Read More]

How Social Media Is Changing The Sports Marketing Industry

September 14, 2018 by Christian Zilles

The goal of any sports franchise is to have an active, engaged fan base. Thus, it’s been an absolute [Read More]

How Athletes Are Using LinkedIn

August 27, 2018 by Christian Zilles

Professional athletes are increasingly turning to LinkedIn as their new social media platform of [Read More]

How To Use Gamification To Reach Consumers On Mobile

August 23, 2018 by Steve Olenski

Although Fortune declared gamification “over” in 2014, it clearly wasn’t. Juggernauts like Pokémon [Read More]

Snapchat

Does Snapchat Want To Transform Social Media Into A Gaming Platform?

July 20, 2018 by Christian Zilles

If you think that Snapchat’s primary competitor is Instagram, think again. For the past two years, [Read More]

10 Tips For Using Influencers For Promoting Your Sports Brand

April 20, 2018 by Steve Olenski

The increase in influencer marketing budgets shows that this is becoming a rapidly increasing [Read More]

The Olympics Have Forever Changed The Social Media Sponsor Game

March 3, 2018 by Christian Zilles

Remember when watching the Olympics meant discovering a new, fresh-faced talent out of almost [Read More]

How Barstool Sports Is Winning At Social Media

February 27, 2018 by Christian Zilles

If you want to understand where the world of social media is headed, look no further than Barstool [Read More]

How NBC Is Using Social Media For The Olympics

February 16, 2018 by Christian Zilles

The Olympics have turned into more of a social media spectacle than a TV spectacle, and NBC is [Read More]

Nick Foles Is Absolutely Right About Social Media

February 9, 2018 by Christian Zilles

Philadelphia Eagles QB Nick Foles is not just a Super Bowl champion, he’s also an astute commentator [Read More]

What Is Facebook’s Fascination With Live Streaming Sports?

January 15, 2018 by Christian Zilles

In 2017, Facebook started to create its own video streaming platform, complete with original content [Read More]

How Clemson Tigers Using Social Media to Connect With Fans and Recruits

December 28, 2017 by Christian Zilles

Starting in 2013, Clemson began building out its social media presence. By 2017, it had arguably the [Read More]

How The Philadelphia Eagles, Pabst And Other Top Brands Are Tapping Into Live Content

November 28, 2017 by Steve Olenski

The rise of live social platforms such as Facebook Live, Snapchat and Instagram Stories continues to [Read More]

What Your Business Can Learn From ESPN’s New Social Media Guidelines

November 13, 2017 by Christian Zilles

In response to continued controversy over social media remarks made by its on-air hosts, ESPN has [Read More]

Esports Have Finally Arrived, And Digital Marketers Need To Adapt

November 6, 2017 by Christian Zilles

While the esports industry has been around since the early 2000s, the first time that many people [Read More]

How Brands Are Using Gamification To Build Up Engagement

September 28, 2017 by Christian Zilles

In an effort to boost online engagement with both customers and prospects, brands are constantly [Read More]

YouTube vs The College Sports Celebrity

August 21, 2017 by Christian Zilles

We live in an era of social media celebrities, and nowhere is this more obvious than with YouTube, [Read More]

What’s Behind Facebook’s Fascination With Live Sports Streaming?

June 9, 2017 by Christian Zilles

It’s getting hard to keep track of all the live sports streaming deals that the major social [Read More]

ESPN Layoffs: How Social Media Impacting The Sports World

May 10, 2017 by Christian Zilles

Even before sports fans realized how extensive the layoffs at ESPN were going to be, analysts were [Read More]

How MLB Is Using Social Media This Season

April 17, 2017 by Christian Zilles

It’s Spring and it’s baseball season! Major League Baseball (MLB) has always been at the forefront [Read More]

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