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Pros and cons of cookies
According to the GDPR, website users have a right to know which data websites are collecting about them, how it is being used, and why the information or data is being collected in the first place. So all those annoying cookie pop-up messages have emerged as the quickest and easiest way to remain in compliance with both the GDPR and the equally stringent European ePrivacy Directive, which is generally referred to as the “Cookie Law.”
A whole new approach to privacy
The bigger problem is that most website operators will simply take a path of least resistance when it comes to guaranteeing personal privacy. Do you really think companies want to re-architect an entire website experience? No, they’d much rather do the minimum possible to comply with any new rule or law. In this case, it means cookie pop-up messages.
The Internet in 2020
So look for even more annoying pop-up messages and other quick fixes from companies as they race to stay in compliance with CCPA. As long as a few dominant tech companies – such as Google and Facebook – have a big say in the future of the Internet, it’s hard to expect any major departures from the status quo anytime soon.