No surprises here, but the Internet is filled with fake bot accounts. Just to demonstrate how large [Read More]
If you watched this year’s Super Bowl, you probably saw the big, splashy 30-second spots from two [Read More]
What exactly do young millennial users expect from brands on social media? That’s a question that [Read More]
Just as Facebook embraced TV with its new Facebook Watch offering, it now looks like Instagram is [Read More]
Remember when people were proclaiming that Twitter was the future of online communication? Pundits [Read More]
CMOs need to possess a wide range of skill sets in order to be effective. Okay, that ends the [Read More]
The more things change, the more they stay the same. Despite all the rapid technological change of [Read More]
A lot of searches on Google nowadays display a link to the social media page of the brand/person [Read More]
The United States now has the highest social media penetration rate in the world, with a staggering [Read More]
For any small business, a social media policy should clearly outline how all employees should [Read More]
If you think that Snapchat’s primary competitor is Instagram, think again. For the past two years, [Read More]
It’s safe to say that digital marketing campaigns probably follow a bell curve distribution. There [Read More]
It has become increasingly clear that many of us need a break from social media. Not only is it [Read More]
You already know that video is taking over the web, but did you also know that video is taking over [Read More]
We’re already in the midst of a massive technological transformation in how news is made, how it is [Read More]
Most B2B marketers would agree: Lack of a content marketing plan could be suicidal for any product [Read More]
Back in the early years of social media, the emphasis was on connecting, sharing and becoming better [Read More]
Some people just love to cause grief. Trolls are part of the social media landscape. They come in [Read More]
For the past few years, one of the most popular strategies used by brands to get their products and [Read More]
In order for a brand or business to succeed on any social networking platform, it’s important to [Read More]
On social media, it’s easy to spot the A-list macro-influencers – the types of powerful social media [Read More]
Most people would never dream of letting corporate marketing executives read through all their [Read More]
Let me ask you something. When was the last time you clicked on a static banner ad while browsing [Read More]
I've written about different types of industries in the past. These have included real [Read More]
Online shopping has become one of the most popular forms of shopping both in the USA and in the [Read More]
