Social proof may have been updated for the social media era, but it’s a concept that’s been around [Read More]
While one of the biggest marketing blunders in history was the White Star Line advertising the [Read More]
Over the past two weeks, if you’ve wondered how hundreds – if not thousands – of protesters could [Read More]
Ninety one percent of people with internet connection check their emails daily. That's why mailing [Read More]
Way back in 2014 I wrote an article on a certain nine-letter word that every marketer needs to [Read More]
At this year’s Super Bowl in Houston, airing a 30-second spot on FOX will set you back $5 million. [Read More]
For eCommerce businesses, your websites are the focus point on convincing customers to purchase your [Read More]
After nearly two months of non-stop complaints about #fakenews, Facebook has finally done something [Read More]
In an effort to reach out to young millennials, some of America’s biggest brands have embraced [Read More]
Customer Acquisition Cost, or CAC generally refers to sales and marketing costs that are incurred in [Read More]
Congratulations, you’ve just survived one of the most divisive political seasons in recent memory. [Read More]
The holiday travel season can be a stressful one if you’re flying across the country, encountering [Read More]
For many brands, influencer marketing is the latest new buzzword that’s changing the way they market [Read More]
As we wind down 2016 with an eye toward 2017 and beyond, I figured it as good as time as any to [Read More]
Tis the season... for car commercials featuring big red bows on top of cars sitting in a driveway. [Read More]
By now, you’ve probably seen all the TV commercials where brands convince people that December [Read More]
I will dispense with any amenities or funny anecdotes or what have you and cut right to the chase. [Read More]
Research by Fractl & Moz, which looked at more than 75,000 job listings on Indeed.com during the [Read More]
Back in 2013, in a very tongue-in-cheek entitled post This Just In: A Lot Of People Don’t Trust [Read More]
The holidays are a great chance to showcase your brand via social media. Here are a few of the best [Read More]
There has been a lot of discussion about the role of millennials in social media. In general, they [Read More]
Good service used to mean something different than it does today. Good service used to be friendly [Read More]
The winter holidays offer a great opportunity for brands to experiment with content marketing. It’s [Read More]
If you watched Hillary Clinton’s concession speech after the election, there was a point in the [Read More]
Marketers everywhere are expected to do much more with much less money in the marketing budget. When [Read More]
