The state of Florida continues to stand out for its destination marketing initiatives, especially [Read More]
Back in 1962, when Marshall McLuhan came up with the buzzword “global village”, to describe how new [Read More]
Over the past 24 months, content marketing has swept over the digital marketing world. Brands have [Read More]
You can have all the tools you need to get your business and your brand up and running and still not [Read More]
Remember when watching the Olympics meant discovering a new, fresh-faced talent out of almost [Read More]
Social media continued to evolve and change in 2017. If anything, it was the year that video [Read More]
If you want to understand where the world of social media is headed, look no further than Barstool [Read More]
By now you’ve probably heard about the major “fake follower” exposé that the New York Times [Read More]
Ever since Eli Pariser wrote his acclaimed book “The Filter Bubble” in 2011, people have been [Read More]
In the analog era, it was so much easier to apply and enforce copyright law. You could tell if [Read More]
Remember when Microsoft CEO Satya Nadella famously proclaimed back in early 2016 that “bots are the [Read More]
Repetition makes reputation and reputation makes customers, said Elizabeth Arden, one of the [Read More]
The Olympics have turned into more of a social media spectacle than a TV spectacle, and NBC is [Read More]
Remember when “the truth” seemed to be something immutable and uncontroversial? Those days are long [Read More]
When most people think about monetizing their social media presence, the first thing they probably [Read More]
Philadelphia Eagles QB Nick Foles is not just a Super Bowl champion, he’s also an astute commentator [Read More]
Getting a user to click through to the next page and become a conversion is one of the greatest [Read More]
On the surface, of course, the idea from CNN was brilliant: bring in a top YouTube video creator to [Read More]
For good reason, the role of the social media influencer has come under close media scrutiny over [Read More]
It has been a rough 12 months for Facebook. In that time period, the world’s largest social network [Read More]
When we take a close look at marketing, we can ascertain how essential psychology and comprehension [Read More]
At one time, it was thought that the publishing world’s embrace of social media and content [Read More]
Google is about to flip the switch on a massive new experiment that could impact up to 50 percent of [Read More]
There’s no particular formula or recipe on how to successfully promote your brand on Twitter or [Read More]
Well, Facebook went and did it again - the company overhauled its News Feed algorithm at the [Read More]
