We live in a social-media-driven world, as attested by the social media user statistics that predict [Read More]
A recent YouTube marketing experiment by the U.S. Navy helps to showcase how much digital video has [Read More]
Social media marketing has become extremely important for both small and large enterprises today. [Read More]
Developing an online marketing strategy is a necessity for every business in today's digital [Read More]
A trademark is used to differentiate the goods and services you are offering from other businesses. [Read More]
For any brand thinking of developing a social media presence, the first instinct is to get as big as [Read More]
At one time, social media was pretty much uncharted territory for big consumer brands. Getting “the [Read More]
It’s getting harder and harder to ignore the fast-growing field of voice search. First came Siri on [Read More]
The real dividing line in the online world of business is audience and how your brand connects to [Read More]
You’ve created accounts on the major social networking channels, targeted your potential customers, [Read More]
If you’re planning on hosting an event for your brand or business, it’s time to think about all the [Read More]
There are two primary schools of thought about how to play the social influencer marketing game. The [Read More]
When it comes to creating and developing content for your brand, you need to think like a publisher [Read More]
Live streaming video has become a popular way for brands and small businesses to connect with [Read More]
Social selling, which can best be defined as the use of social media to boost sales performance, is [Read More]
Email marketing has stood the test of time. With each year, new threats and opportunities appear [Read More]
The goal of any sports franchise is to have an active, engaged fan base. Thus, it’s been an absolute [Read More]
Today most businesses recognize the potential of social media, especially popular sites such as [Read More]
Social media marketers must deal with social media haters on a nearly daily basis. These haters can [Read More]
For any small business or new brand, Instagram can become a very important part of your overall [Read More]
Ever since Google released its Trends tool in 2006, it has become an invaluable part of any content [Read More]
A compelling brand story is more than just frills — it’s the thing that will help you break through [Read More]
When they first appeared, social media platforms were viewed as a random whirlwind of people who are [Read More]
In case you haven’t noticed, video is taking over the web. Everywhere you look, brands and companies [Read More]
If you thought that social media is just for marketing, think again. Many companies are now tapping [Read More]
