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We live in a social-media-driven world, as attested by the social media user statistics that predict a staggering growth of over 3.02 billion active daily users on various social media platforms by the year 2021. There is no denying that social media marketing is one of the most powerful marketing tools every 21st century marketer should keep in their arsenal.
By positioning your brand on various social networks and working towards building a loyal following, you can effectively elevate your standing in the industry and build the traction and recognition your brand deserves. However, it’s important to keep in mind that SM marketing can also help you rank higher in the SERPs. Here’s what you need to know.
Disseminate content across relevant platforms
First things first, there is probably no better way to put your brand in front of the eyes and ears of your audience than to share it on all relevant SM platforms where the bulk of your potential and existing customers reside. Quite simply, social media is the way to disseminate quality content across the online universe in order to grab the attention of the audience, encourage shares, and build that highly sought-after social media “buzz”.
Provided that you have a pool of quality, SEO-driven content at the ready, you can go ahead and share it across the social media world as a part of a strict posting schedule. Keep in mind that in order to build the following you need to get people to actually consume your content, you will not only need to offer a variety of content types, but you will also need to publish it regularly. Before long, audience members will follow the links to your website, where they will stick around long enough for search engines to take notice, and deem your website as a valuable source of relevant information.
Use social media for better engagement
Generating interest and pushing valuable content that’s truly relevant to the consumers is what search engines do. If your content is top-notch and is able to capture the eyes and ears of your audience, then chances are that your content will appear across the web more regularly than other content pieces from the same niche. By creating social media engagement through content promotion, your content will rank higher for that specific topic and set of keywords people are looking for.
It’s an excellent way to showcase your brand’s worth in the competitive marketplace, attract followers to your page, and improve traffic to your website from SM networks. Keep publishing stellar content that drives engagement, and search engine algorithms will continue to display it as an interesting and valuable source of information.
Boost your brand awareness and recognition
One of the greatest benefits of social media marketing is the ability to take your brand from a small company nobody knows about, to an amazing global business the online world loves and admires. The global connectivity that social media networks bring to the world means that you have a golden opportunity to improve brand awareness, trust, and recognition. And search engines are bound to take notice.
By increasing your brand’s reputation over time and publishing quality content on a regular basis, you can combine your social media presence and authority with other powerful digital marketing methods to boost your ranking in the SERPs. Google is bound to take notice of the increased brand searches over time, and thus rank you higher for non-branded searches as well as you continue to build your authority in the field.
Creating valuable links to your content
Another major benefit from social media marketing has to do with enhanced organic link-building. Given the fact that prominent social media influencers, bloggers, and business leaders are actively using social media as much as anyone else, chances are that they are going to come across your content at one point or another. When this happens, you have a great opportunity to earn a valuable link from their website that will lead people straight back to your online presentation.
That’s a great way to appeal to search engines, as the algorithm will immediately associate your website with other quality sites on the web. Through this network of links, your website will become more suitable for the top spot in relevant search queries, so stay consistent in publishing authoritative content across the board.
Build authority through social sharing
Links, shares, favorites, replies, retweets – all of this can have an impact on the authority and credibility of your domain in the eyes of Google and other relevant search engines. Social media is, therefore, one of the best ways to build brand authority in the online realm using this simple tactic.
Quality content coupled with valuable incentives will get people to talk about and share your content. The more people do this, the greater the chances of Google pushing your website up the proverbial ladder.
Social media marketing is one of the most powerful tools in any marketer’s arsenal, and it should be one of your primary methods of building brand authority and recognition in the online world. Using the tactics above will also help you enhance your SEO game and position your website higher in the SERPs.