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Social Media HQ

Latest news, best practices, & emerging trends in social media

Google And Facebook Continue Their Epic Battle To Win Over Publishers

March 27, 2018 by Christian Zilles

Ever since 2015, Google and Facebook have been locked in an epic struggle to see which one can [Read More]

The Internet Still Has A Fake News Problem, But Who’s Going to Fix It?

March 20, 2018 by Christian Zilles

In the aftermath of the Las Vegas mass shooting, the problem of Internet clickbait and social media [Read More]

How Blockchain Could Change Facebook And Social Media Forever

March 14, 2018 by Christian Zilles

At the beginning of 2018, Facebook CEO Mark Zuckerberg announced that he planned to look into [Read More]

What To Expect From Social Media Marketing In 2018

February 28, 2018 by Christian Zilles

Social media continued to evolve and change in 2017. If anything, it was the year that video [Read More]

2018 Could Be The Year The Social Media “Filter Bubble” Finally Pops

February 23, 2018 by Christian Zilles

Ever since Eli Pariser wrote his acclaimed book “The Filter Bubble” in 2011,  people have been [Read More]

How Social Media Can Boost Your Business And Enhance Your Credibility

February 19, 2018 by Guest Post

Repetition makes reputation and reputation makes customers, said Elizabeth Arden, one of the [Read More]

How NBC Is Using Social Media For The Olympics

February 16, 2018 by Christian Zilles

The Olympics have turned into more of a social media spectacle than a TV spectacle, and NBC is [Read More]

facebook sign

For Facebook, The Solution To Any Problem Is Always “More Facebook”

February 1, 2018 by Christian Zilles

It has been a rough 12 months for Facebook. In that time period, the world’s largest social network [Read More]

What The Google Ad Blackout Means For Your Online Business

January 26, 2018 by Christian Zilles

Google is about to flip the switch on a massive new experiment that could impact up to 50 percent of [Read More]

What Changes To Facebook’s News Feed Mean For Brands And Publishers

January 24, 2018 by Christian Zilles

Well, Facebook went and did it again - the company overhauled its News Feed algorithm at the [Read More]

What Is Facebook’s Fascination With Live Streaming Sports?

January 15, 2018 by Christian Zilles

In 2017, Facebook started to create its own video streaming platform, complete with original content [Read More]

bitcoin

What Is Blockchain Technology And How Could It Change Social Media?

January 10, 2018 by Christian Zilles

Ever since the introduction of Bitcoin back in 2008, the buzz has been building over blockchain [Read More]

How Your Competitors Measure Facebook Ad ROI

January 3, 2018 by Guest Post

Facebook ads are widely recognized as a great way to boost visibility for your brand, drive sales, [Read More]

Facebook money

Need More Proof That the Google-Facebook Advertising Model is Broken? Here It Is.

December 27, 2017 by Christian Zilles

If you are still thinking about Google and Facebook as technology companies, it’s time to wake up to [Read More]

5 Fearless Predictions For Social Media In 2018

December 19, 2017 by Christian Zilles

To paraphrase science fiction writer William Gibson, the future of social media is here, it’s just [Read More]

Facebook’s New Target: YouTube Creators

December 13, 2017 by Christian Zilles

Facebook’s new emphasis on video shouldn’t really be a surprise – the company has been trumpeting [Read More]

Snapchat Is Redesigning Its App. But Is It Enough?

December 8, 2017 by Christian Zilles

Remember when Snapchat was the hottest new social media darling? That now seems like a very long [Read More]

The Great Facebook Newsfeed Experiment Needs A Do-Over

December 3, 2017 by Christian Zilles

Whether you realize it or not, if you have a Facebook account, then you have been part of a massive [Read More]

Why I Don’t Care About Facebook Anymore

November 29, 2017 by Christian Zilles

So long Facebook, it was nice to know you. After several years in which Facebook has been both the [Read More]

Facebook

What Does Facebook’s New Pay-To-Play Model Mean For Small Business?

November 26, 2017 by Christian Zilles

Until recently, the conventional wisdom in social media circles was that all a small business had to [Read More]

Snapchat

Why Snapchat Needs To Be Acquired

November 20, 2017 by Christian Zilles

When Snapchat went public via an IPO earlier in 2017, the millennial-oriented social network was [Read More]

Augmented Reality Is Starting to Change The Way We View Social Media

November 7, 2017 by Christian Zilles

Over the past year, there’s been a lot of chatter of how “mixed reality” – a sort of blanket term [Read More]

Facebook, Russia Narrative Takes A Strange Turn

October 17, 2017 by Christian Zilles

The oddest part of the whole “Russia used Facebook to influence the 2016 election” argument is how [Read More]

facebook sign

Why CMOs Still Love Facebook

October 10, 2017 by Steve Olenski

This week, like most weeks, has been a good one for advertising on Facebook. Right this minute, [Read More]

Facebook

How To Use The 4 Types Of Facebook Users In Your Marketing

September 22, 2017 by Christian Zilles

Researchers at Brigham Young University have just released a fascinating study on the four types of [Read More]

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