Photo Credit: Roderick Eime
As a relatively new form of media, it’s difficult to predict how social media will progress in the future and how it will continue to be part of our lives. But whatever direction that social media goes we can be sure that it will continue to play a big part in our lives as well as playing a big role in a great number of businesses and industries.
Social media and travel Industry
One way that social media is likely to develop is that it will become more naturally woven in to our lives, while very accessible on our personal devices information from social media is seldom made available publicly or utilize the form of a news feed.
One industry that is likely to continue to be impacted by social media is the travel industry and in particular hotels. Currently hotels tend to use social media in two ways; as a customer service platform and as a lead generation tool in the early stages of a sales funnel, creating awareness and peaking interest.
Smart mirrors and hotels
It’s likely that hotels will be one of the industries that will begin to more fully utilize the powers of social media in a third way. As smart technology continues to grow and become more widely used in hotel rooms data from social media will be displayed in a personalized manner on a number of devices that will become regular sights in hotel rooms of the future.
Smart mirrors will display social media feeds from events or people you’re interested in knowing about, today you might phone in a request to a hotel concierge, in years to come you may simply message your queries and the answers will be displayed in a suitable format.
Guest Post: Gerry is part of the community team at De Vere Hotels, responsible for engaging with their community and beyond. As well as having a love of all things travel Gerry is a keen cyclist, science enthusiast and lover of self improvement and life hacks.