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Videos are often touted as a great way to engage viewers on social media. While that is true enough, you may find that your videos aren’t exactly living up to the expectations that you have for them and their engagement may be low or middling at best.
In many cases that may be because of mistakes that are standing in the way and ruining your videos’ engagement levels. To avoid such mistakes, you first need to know what they are:
1. Videos that have a long duration
Social media generally is not the place for long videos as most users tend to have short attention spans. If your video is 5 or even 10 minutes long, most viewers won’t even watch half of it.
Instead of making this mistake, you should focus on creating short and highly-focused content. Try to keep the duration of your videos around a minute long if possible, and you should notice a marked improvement in their engagement.
In the long run you could experiment with different durations of videos to figure out what your target audience responds to best.
2. Relying too heavily on a voice-over
A significant number of viewers on social media watch videos on mute or with the volume turned down. Because of that if your video relies too heavily on its voice-over, its message is likely to be lost and it will have difficulty engaging some viewers.
In order to avoid this mistake, you should try to make it a point to add subtitles or overlay text to your videos. That way you can deliver the message of your video regardless of whether it is muted or not.
3. Excessively drawn out introductions
People often try to cram in too much into the introduction of their videos. That is a mistake as most viewers on social media will quickly decide whether or not to watch the video – and will lean towards the latter if they’re confronted with a lengthy introduction.
As you can imagine this is compounded by the fact that a drawn out introduction will make your video longer – for no good reason.
As far as possible you should keep your introductions short and focus on using them to hook viewers and get them interested. On average you’ll only have about 8 to 10 seconds to engage viewers – so there is literally no time to spare.
Now that you know these mistakes you may be able use editing software to tweak some of your videos to improve their engagement. That can be done using Movavi Video Editor as it will help you trim out unwanted parts, add subtitles or overlay text, and even enhance the video quality, apply effects, and improve it in other ways.
The importance of these mistakes should be clear based on the impact they can have on your videos. If you avoid them, you should be able to see the difference that it makes to your social media video engagement levels – and can then improve them further from there.