If you watched this season’s Monday Night Football thriller involving the Houston Texas and the New [Read More]
When professional sports teams first started using social media, it was primarily as a marketing and [Read More]
Football is finally here again, and that means your social media feeds are probably filling up with [Read More]
Due to their high-profile roles, athletes have always been key influencers on social and cultural [Read More]
In an effort to keep users active on their websites or apps as long as possible, social media [Read More]
Consider this jaw-dropping statistic: last year, NFL Digital Media accounted for 10 billion minutes [Read More]
Throughout the winter, speculation raged on social media about where baseball superstar Bryce Harper [Read More]
Podcasting has emerged as one of the most popular ways for brands to engage with their customers on [Read More]
According to a recent Goldman Sachs report, e-sports have entered the popular mainstream. Not only [Read More]
The goal of any sports franchise is to have an active, engaged fan base. Thus, it’s been an absolute [Read More]
Professional athletes are increasingly turning to LinkedIn as their new social media platform of [Read More]
Although Fortune declared gamification “over” in 2014, it clearly wasn’t. Juggernauts like Pokémon [Read More]
If you think that Snapchat’s primary competitor is Instagram, think again. For the past two years, [Read More]
The increase in influencer marketing budgets shows that this is becoming a rapidly increasing [Read More]
Remember when watching the Olympics meant discovering a new, fresh-faced talent out of almost [Read More]
If you want to understand where the world of social media is headed, look no further than Barstool [Read More]
The Olympics have turned into more of a social media spectacle than a TV spectacle, and NBC is [Read More]
Philadelphia Eagles QB Nick Foles is not just a Super Bowl champion, he’s also an astute commentator [Read More]
In 2017, Facebook started to create its own video streaming platform, complete with original content [Read More]
Starting in 2013, Clemson began building out its social media presence. By 2017, it had arguably the [Read More]
The rise of live social platforms such as Facebook Live, Snapchat and Instagram Stories continues to [Read More]
In response to continued controversy over social media remarks made by its on-air hosts, ESPN has [Read More]
While the esports industry has been around since the early 2000s, the first time that many people [Read More]
In an effort to boost online engagement with both customers and prospects, brands are constantly [Read More]
We live in an era of social media celebrities, and nowhere is this more obvious than with YouTube, [Read More]
