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Social Media HQ

Latest news, best practices, & emerging trends in social media

Why Online Learning Could Be the Key To Unlocking LinkedIn’s True Value

November 11, 2020 by Christian Zilles

While LinkedIn Learning has been around since 2015 (and even earlier than that, if you consider that [Read More]

Attention Marketers: Google Is Changing Its Algorithm Next Year

November 9, 2020 by Christian Zilles

In a move that’s bound to have substantial repercussions for both SEO experts and social media [Read More]

The Dirty Little Secret About Facebook Advertising

November 2, 2020 by Christian Zilles

By now, you’ve probably heard that 80-90% of Facebook’s revenue comes from advertising. And so you [Read More]

How to Delete Your Twitter History Before It’s Too Late

October 28, 2020 by Christian Zilles

In this era of “cancel culture” - in which any word, remark or observation on social media might [Read More]

Why Memes Could Be the Answer To Unlocking the Power of Your Brand

October 26, 2020 by Christian Zilles

In the past few years, memes have burst into the social media mainstream as a quick, easy and very [Read More]

The Future of Twitter Is Getting More and More Complicated By the Day

October 21, 2020 by Christian Zilles

With less than two weeks to go until the 2020 presidential election, Twitter is trending online for [Read More]

The Battle for Net Neutrality Is Not Yet Over

October 16, 2020 by Christian Zilles

According to many, the battle for net neutrality officially ended in June 2018, when the new rules [Read More]

Here’s What Instagram Can Do To Address Mental Health Concerns

October 11, 2020 by Christian Zilles

Of all the major social media platforms, Instagram consistently ranks as the worst for mental health [Read More]

A Simple Three-Step Social Media Advertising Strategy For Any Business

October 9, 2020 by Christian Zilles

For small- and mid-sized businesses, social media advertising has emerged as a no-brainer marketing [Read More]

Social Media: Regrets, I’ve Had a Few

October 5, 2020 by Christian Zilles

Chances are, you’ll regret oversharing information on social media. That’s especially true for [Read More]

Sacha Baron Cohen Calls Out the Big Social Media Companies

October 2, 2020 by Christian Zilles

Back in November 2019, actor-comedian Sacha Baron Cohen called out the major social media platforms, [Read More]

Are You Suffering From Zoom Fatigue? Wait Until You See What’s Next

September 30, 2020 by Christian Zilles

Thanks to the current pandemic, it seems like Zoom is everywhere you look these days. If you’re [Read More]

Social Media’s Epic Social Dilemma

September 28, 2020 by Christian Zilles

Just a few years ago, the breathless hype around social media seemed almost intoxicating: social [Read More]

Social Media Companies Need To Wake Up To Privacy Issues

September 23, 2020 by Christian Zilles

Just a year ago, it seemed like all the big social media companies were facing the same situation [Read More]

Most Americans Are Tired of Political Content on Social Media. So Now What?

September 21, 2020 by Christian Zilles

According to the latest survey data from Pew Research Center, 55 percent of Americans are “worn out” [Read More]

Somebody Needs to Fact-Check the Fact-Checkers on Social Media

September 16, 2020 by Christian Zilles

Something very strange is happening on Twitter right now. A social media platform that has prided [Read More]

Twitter Has a Huge Fake Follower Problem

September 9, 2020 by Christian Zilles

This is probably not surprising news to anyone, but nearly half of the followers of high-profile [Read More]

Smartphone Addiction Is Literally Changing Our Brains

September 4, 2020 by Christian Zilles

Most of us have probably heard the term “smartphone addiction” – or, at least, joked that someone we [Read More]

Why Clemson Football’s New Social Media Policy Matters

September 2, 2020 by Christian Zilles

Seven years ago, Clemson’s football program made national headlines with a new “no distraction” [Read More]

Why It Matters That People Are Turning to Instagram For News in Record Numbers

August 31, 2020 by Christian Zilles

When most people talk about getting their news from social media, they are usually talking about [Read More]

3 Branding Lessons From a Massive YouTube Viral Music Sensation

August 28, 2020 by Christian Zilles

If you’ve ever wondered why brands and mega-corporations pursuing top influencers on social media [Read More]

Instagram Reels vs. TikTok: The Battle For the Hearts and Minds of Young Teens

August 21, 2020 by Christian Zilles

According to Instagram, its new Reels functionality is “a new way to create and discover short, [Read More]

If Washington Is Really Serious About Regulating Big Tech, Now is the Time to Act

August 10, 2020 by Christian Zilles

In politics, timing is everything. And right now, the U.S. Congress has a unique opportunity to rein [Read More]

Are Social Media Companies Really Safeguarding the 2020 Election?

August 5, 2020 by Christian Zilles

In many ways, the 2016 presidential election was a watershed moment for the big social media [Read More]

If Social Media Companies Are Publishers and Not Platforms, That Changes Everything

July 31, 2020 by Christian Zilles

The ongoing debate over whether social media companies like Facebook and Twitter should be [Read More]

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