• Home
  • Topics
    • Business
    • Education
    • Politics
    • Sports
    • Entertainment
    • Technology
  • About
  • Video
  • Follow
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube

Social Media HQ

Latest news, best practices, & emerging trends in social media

Business, Education

A Most Unusual Example Of Repurposing Content

June 13, 2018 by Steve Olenski

thumb image

Noted branding expert David Brier called me the other day in a panic to tell me: “My book was hijacked by a UK designer!”

After Brier explained to me what happened, I ran the gamut of emotion from disbelief to astonishment to exhaustion from laughing so hard.

Here’s Brier’s account of what happened:

“This Brit took my book Brand Intervention and did things with it I didn’t think were possible (or even ethical). So I tracked him down. Found out his name is Dean O’Callaghan He took my words and did things with them I never envisioned. He even referred to my book’s content as ‘meat.’ What nerve!

So I reached him via LinkedIn and told him very simply, ‘I am going to let the world know what you’ve done.’ I could tell this filled him with a combination of terror and excitement when I told him.”

Hold That Thought

At this point some of you may be thinking that Brier was considering some sort of legal action. After all, this guy took his content and without permission, repurposed it.

Surely this was grounds for litigation, right?

Well perhaps others would have gone down the litigious path, but not Brier. To his credit he immediately recognized the incredible value in what O’Callaghan had created – this homage of sorts if you will.

So instead of calling his lawyer, he called O’Callaghan and recorded it via video.

Part of what David did was show via the video was the caliber of people who love and admire David’s book as it exists:

  • Daymond John, NY Times bestselling author and star of Shark Tank
  • Ian Paget, logo designer from the UK
  • Chris Do, noted design mentor of Blind and TheFutur
  • Justin Matthew, social media expert and CEO, Checkmate Social Media, and
  • Yours truly (I got my hands on this book, and it is factually vital if you do anything in branding)

Until you see this for yourself, you won’t believe what this designer from the UK took upon himself to do.

Lessons To Learn

The benefits of repurposing content are well documented. From taking an eBook and turning it into blog posts and social posts to turning a webinar into a white paper. The examples and benefits of repurposing content are virtually endless.

However most of these scenarios involve the creator(s) of the original content also doing said repurposing.

This is a fantastic example of a creator of content not only appreciating the repurposing but promoting it as well. And why not? It only serves to help his book, AKA the original content in the long run!

Facebook
Twitter
LinkedIn
Email

Tags: branding, Marketing, social media

Related

Steve Olenski

Steve Olenski has been labeled "The Distiller of Truth" & "The CMO Whisperer" by the former CMO of Walmart. His work has appeared in Forbes, Ad Age, Adweek, Business Insider & many other leading publications. Buy him a cup of coffee & he's your friend for life. Check him out at CMO-Whisper.com.

Interested in becoming a contributor? Learn more by clicking here.

Like staying up to date?

Get your daily dose of SMHQ with our newsletter!

Trending Posts

  • Most Viewed
  • twitterTwitter Has a Huge Fake Follower Problem
  • How to Identify a Russian Bot on Twitter
  • How Social Media Sells Your Fear and Outrage for Profit
  • How to Cure Your Social Media Addiction
  • tiktok logoYes, TikTok Is Still a National Security Threat

About

  • About
  • Contact Us
  • Advertise
  • Partner
  • Terms of Use
  • Privacy Policy

Contribute

  • Become a Contributor
  • Contributor Guidelines
  • Login

Follow

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Topics

  • Business
  • Education
  • Politics
  • Sports
  • Entertainment
  • Technology

smhq

© 2023 · Social Media Headquarters Inc. · All Rights Reserved.