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Marketers everywhere are expected to do much more with much less money in the marketing budget. When the coffers are full, anything goes. But when they are empty, marketers must be much wiser with how they spend the budget, to get the maximum effect from what they have.
Streamlining is the process by which marketers employ simpler and faster methods to discover prospects and develop relationships with them through meaningful, customized content designed to convert these leads into customers and brand advocates.
In research conducted by CEB, the best way to attract customers is to simplify the decision making process by taking out what customers don’t need to know and only leaving the information they do need. Companies who streamlined and simplified their marketing strategies were 86% more likely to make a sale. Here are four streamlined marketing strategies that will help you win customers:
Classic Yet Trendy: Reducing Rates And Using Email To Advertise The Savings
One trend that has been a classic marketing move for centuries is to drop rates strategically. In recent years, this strategy has become trendy for those marketing to customers who stay in high-end hotels and resorts. This is a marketing method that could work well for you, regardless of the size and scope of your business. By emailing exceptional deals to current and past customers, you may inspire people to make previously unplanned purchases.
Utilizing Software And Maximizing Resources
Instead of spending time employing the latest marketing trends by yourself, you can utilize software that does much of the work for you. Customer relationship software and general business management software eliminate the need for you and your staff to perform a variety of time-consuming functions.
Brett Parry VP of operations at property management firm StreamlineVRS is a big proponent of using the tools that are available. “Utilizing software that can be relied on to not only manage the operations of your business, but to streamline and maximize your marketing efforts is a bonus,” he said. “Such software is designed to offer ease of use and efficiency; it may also enable you to apply your existing resources to other areas that need attention.”
Painting A Mental Picture For Your Clientele And Marketing To A Particular Demographic
Advertising essentially involves imagery that moves potential customers to act on impulse. When you add content to your website, you might consider including stories that viewers can relate to and visualize easily. Include descriptive copy or photos that exhibit features that make your business stand apart from the rest. If you’re marketing spa packages for couples, you might include several shots of couples before and after they have received spa services.
Using Geo-Targeting To Reach People And Advertising Via Mobile Devices
One of the hottest trends of the last several years is to implement geo-marketing strategies via mobile devices. If you employ this marketing method, you can reach the exact audience that you wish to target. Let’s take Facebook for instance. Let’s say you own a CrossFit gym in Salt Lake City, UT.
In setting up your Facebook page, set up Salt Lake City as the desired location for the post, add ZIP codes of nearby neighborhoods, and choose an audience with an interest in fitness. Targeting to a large audience makes sense at first, but if you’re a small business that’s looking to build a following, you want to be sure to target as specifically as possible.
Ian Bell, CEO of real estate firm, First Exclusive, relies heavily on geo-targeting. “It’s really a no brainer for anyone in real estate – or any industry for that matter. Having the ability to focus in on a specific audience who are more likely to be interested in your product just makes sense.”
Marketing trends in any industry are as fluid as ever. This can be a good thing for your business, but only if these trends are enabling you to streamline and maximize marketing efforts. Remember to keep it simple and easy for customers to make a purchasing decision, and you’ll be reaping success in no time.
This article originally appeared on Forbes.
