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Most likely, your brand or small business is committing a lot of time, resources and money to creating stellar social media content. So why not get the biggest bang for your buck and repurpose as much of that content as possible? By doing so, you will boost the shelf life of your content, improve the odds of that content being picked up by a search engine like Google, and open up your content to a much wider audience online by getting it onto as many social media platforms as possible. Keep reading for a few important tips on how to repurpose your social media content…
Tip #1: Slice and dice content into smaller bites
This is perhaps the easiest way to repurpose your content. If you have a long, 30-minute video (such as a presentation at a conference or other event), why not divide that video into smaller three-minute videos that can then be uploaded to a platform like YouTube? The same type of approach also works well for any long-form content that you might have produced as part of your marketing campaign. A big white paper document, for example, could be chopped into smaller “best of” bites and then used as part of a blog post, a Facebook post, or even a tweet.
Tip #2: Transform video assets into audio assets
Instead of thinking about a video clip as being just video, it’s also helpful to think of it as also including an audio track. For example, consider a Zoom call. It might be tempting to think of this as just a “video asset.” But it’s also an “audio asset.” Zoom allows you to capture audio and video separately, and so you now can strip out the audio portion of the call for podcasts or other social media platforms. You could also easily post a sound bite from a long Zoom call on a platform like Instagram.
Tip #3: Transform video assets into text assets
And, speaking of video, it’s also possible to think about video as also including a text element. Not directly, of course, but indirectly. After all, everything said during the video can be converted into a text asset using off-the-shelf transcription software. And then this text asset can be repurposed in a variety of different ways. A particularly important part of a video, for example, could be transformed into a blog post. And that’s not all – you can also use tools like Zubtitle to create text captions for your videos. And you can also create unique “quote graphics” using certain apps that allow you to review transcripts to find short, powerful and unique quotes that can later be paired with a great image and then posted to a social media platform like Instagram. (Who doesn’t love an inspirational Instagram quote first thing in the morning?)
Tip #4: Cut, crop, resize and re-style
When it comes to photo and image assets, it’s easy to cut, crop and even re-style. With a single filter, you can transform the way an image looks or help to create a certain mood. In fact, you might choose to post one version of a photo on one platform, and another version of the photo on another platform. A LinkedIn photo might be unfiltered, but your social media post on TikTok or Snapchat could be made fun and stylish with a filter.
Thanks to a broad range of apps and editing software out there, it’s easier than ever before to repurpose all of your video, photo, audio and text content into new formats and across new platforms. It’s all part of a bigger strategy to maximize the longevity, reach and influence of your content. After all, you’ve spent a lot of time and hard work creating all that content. Now is your chance to make that content work as hard as you do.