One of the best ways of coming up with a killer content marketing strategy and boosting your brand image is making use of Facebook’s Live feature. The fact is that it has become a huge trend on social media, and is the means of forming a relationship with your users that is a lot more intimate and personal. It’s also a really fast way to do this. Facebook Live videos, in fact, rank higher than regular ones in your news feed. Why? Simply because the live content is a lot more exciting and engaging because it is happening right now and people like to feel like they are “right there at the moment”.
However, a lot of people like to watch Live videos after they have happened. In fact, Facebook introduced the engagement graph, which enables its users to skip straight to the most engaging parts of the Live video that has already been broadcasted. While YouTube is surely one of the most popular ways of live streaming, Facebook Live has actually become more popular due to the fact that it’s a social media network that people visit on a daily basis. This all means that you need to incorporate Facebook Live videos into your marketing strategy and make the best out of them.
Enable people to look at your business from the inside
When it comes to the majority of companies out there, they all seem to struggle with two essential aspects of building a strong brand. The first is gaining the trust of their customer base. The second is being transparent enough in order for the first thing to happen. This is why it would be a brilliant idea to use your Facebook Live videos as the means to enable your audience to take a peek at what your business is like from the inside, in order to help them relate to it.
Do this by streaming all your essential team meetings or other kinds of gatherings. This used to be a costly idea in the past, but thanks to Facebook Live, you can do this easily and without the need for a big budget to cover the costs. Provide your audience with valuable and useful insights that will make it a lot easier to see your business more than just a corporate structure, and actually be able to connect with it.
Basically, you will be able to instantly stream anything important that is happening with your business anywhere in the world, and engage both your loyal and prospective customers. The power of Live videos overcomes everything that paid ads can do as this way you will be able to really be transparent, and therefore gain the trust of your audience.
Structure your videos
Structuring the way you broadcast your Facebook Live videos is important. For starters, you need to always keep in mind the fact that not everyone finds out that you are broadcasting and tunes in right away. You should also never forget that, as we have previously ascertained, your video will remain online for people to watch it even after the broadcast. Therefore, it is essential that you do your best to make it watchable for that crowd as well (don’t spend too much time introducing yourself and greeting everyone, and make sure there is as little silence and pointless chat as possible.
Start by saying “Hello” to the people that join first, as this will add value for people re-watching the video too. Tell everyone what you are going to talk about, and then dive right into it. Make sure that you ask your audience to share your broadcast, as it will boost your reach and bring more people to see it.
Tell people that you’ll answer the comments that you have the chance to, and then respond to others after you are finished. When you are about to finish the stream, thank everyone for participating, and remind them that you will be chatting with them later on. In the end, say “Goodbye” to everyone, and wait for at least 5 seconds. Never forget that some of your viewers may experience lag, and you definitely don’t want your video to end in the middle of your sentence.
Facebook Live and SEO
Live video definitely has a bright future in front of it, and will gain the majority of the traffic in the days that are to come. This is why Facebook Live videos get so many interactions. This means that live streaming has stopped being a contingency and has become a necessity. One of the main benefits of broadcasting amazing content via your Live platform is boosting your search engine optimisation efforts.
Basically, once you have broadcasted a video, you can improve all your other channels, such as content marketing, events, and so on. The more videos you stream, the more content you have for embedding on your landing pages and blog posts. When the broadcast is finished, you can improve your video’s description with links to your blog and those pages. The fact is that people will be around much longer after they have seen a video. So there is your chance to truly create engagement.
The truth is that live video broadcasting has become extremely popular, and is only going to become more powerful in the days that are to come. That is why you need to hop on Facebook Live, as it is the most popular platform of this kind, and make sure that you provide your audience with top-notch videos that have a great structure, tell a story about your business, provide valuable content, and in the end, boost your SEO efforts. So, instead of dawdling in the past, embrace the future, and start broadcasting!
Guest Post: Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.