Most small businesses never realize the full value of #hashtag marketing strategies. Many of them [Read More]
WhatsApp is simple to use, popular, and cost-effective. Chances are, your employees and customers [Read More]
In 2017, Facebook started to create its own video streaming platform, complete with original content [Read More]
Ever since the introduction of Bitcoin back in 2008, the buzz has been building over blockchain [Read More]
The topic of social media public relations never ceases to be relevant, as exemplified by [Read More]
Facebook ads are widely recognized as a great way to boost visibility for your brand, drive sales, [Read More]
Starting in 2013, Clemson began building out its social media presence. By 2017, it had arguably the [Read More]
If you are still thinking about Google and Facebook as technology companies, it’s time to wake up to [Read More]
Artificial Intelligence (AI) has already found its way into the marketing world, as you may already [Read More]
To paraphrase science fiction writer William Gibson, the future of social media is here, it’s just [Read More]
Remember when digital media upstarts like Mashable, Buzzfeed, and Vox Media were the new talk of the [Read More]
They say content is king. I don't but many do. And by “content,” I mean high-quality branded content [Read More]
Facebook’s new emphasis on video shouldn’t really be a surprise – the company has been trumpeting [Read More]
The good news is that the super-secret vote announcement to abolish Net Neutrality that was [Read More]
Remember when Snapchat was the hottest new social media darling? That now seems like a very long [Read More]
Net neutrality is under attack once more and although the situation is looking grimmer and grimmer [Read More]
With one month left until 2018, it’s time to start paying attention to the new trends that are [Read More]
Whether you realize it or not, if you have a Facebook account, then you have been part of a massive [Read More]
The marketing process starts from the product to customer service. Big data analysis and use can be [Read More]
So long Facebook, it was nice to know you. After several years in which Facebook has been both the [Read More]
The rise of live social platforms such as Facebook Live, Snapchat and Instagram Stories continues to [Read More]
Until recently, the conventional wisdom in social media circles was that all a small business had to [Read More]
After yet another flare-up of controversy surrounding brands and marketers that use celebrity [Read More]
In response to continued controversy over social media remarks made by its on-air hosts, ESPN has [Read More]
The millennial generation has finally grown up, and that’s forcing CMOs to re-think how they can [Read More]
