The hottest new social media gig is something called a “wedding content creator.” As the name implies, the sole duty of this individual is to create content – especially photos and videos – for social media platforms such as Instagram and TikTok. And the amount that these wedding content creators can charge for their services is staggering. In some cases, they are charging upwards of $150 per hour and walking away with thousands of dollars after every wedding they document on social media.
Social media influencers, coming soon to a wedding near you
The big idea here, of course, is that any wedding these days has to look good on social media. So these wedding content creators are especially versed in what looks good on Instagram and TikTok, as well as all the latest trends. They know the best wedding hashtags, the best filters, and the best angles. They obsess over the #WeddingTok section of TikTok, and they relentlessly hone their skills in distilling hours of video into a few compelling clips that can be posted immediately online.
This may sound a bit over-the-top to anyone over the age of 40, but it’s really nothing new. People have been hiring wedding photographers and videographers for decades. Getting the perfect wedding photos has always been a key concern of newly married couples. And families have always encouraged wedding guests to create lifetime moments for them at the event.
But what’s different now is that married couples don’t necessarily want just anyone creating content for them. They only want people who know how social media works. Thus, handing off the duties of capturing behind-the-scenes moments of the bride and groom to a random uncle or aunt really isn’t going to work. You don’t really know what type of footage they’re going to capture, or whether any of it will really be usable on social media. With dedicated wedding content creators, you know that you’re getting the very best, and you know that everything comes Instagram- and TikTok-ready.
Ready for your next social media gig?
If you’re thinking of landing a new social media gig, this definitely could be an area worth exploring. The good news is that starting such a business as a side gig is relatively easy. All you need is a website and some evidence of your social media prowess. Since the field is so new, you don’t even necessarily need photos and videos from a wedding. Often brides and grooms are just looking for a certain style or a certain aesthetic, so if you’ve spent any time on social media, you can probably guess exactly what they’re looking for. If in doubt, you can simply ask them to fill out a questionnaire detailing the types of shots and styles they’re looking for.
Best of all, landing a wedding content creation gig can probably fit into your full-time schedule, especially if you tend to have more time off during the summer, which is peak wedding season. Most wedding content creation gigs will last for just 6 to 12 hours, which is basically just a full day’s worth of work. While there’s certain to be some stress and anxiety if you happen to land a Bridezilla as a client, the thousands of dollars in cold hard cash you’ll walk away with at the end could be well worth it.
