Don’t think customer service is an issue your social media team needs to worry about? Think again. [Read More]
The average website conversion rate is 2.35% with only top 25% companies converting at a rate of [Read More]
With customers and online users opting for ad-blocking whenever they can, native advertising takes [Read More]
I will dispense with any amenities and cut right to the chase. When it comes to corporate learning [Read More]
While one of the biggest marketing blunders in history was the White Star Line advertising the [Read More]
Way back in 2014 I wrote an article on a certain nine-letter word that every marketer needs to [Read More]
With well over one billion users and projected net U.S. video ad revenues of $2.59 billion in 2017, [Read More]
Customer Acquisition Cost, or CAC generally refers to sales and marketing costs that are incurred in [Read More]
Congratulations, you’ve just survived one of the most divisive political seasons in recent memory. [Read More]
As we wind down 2016 with an eye toward 2017 and beyond, I figured it as good as time as any to [Read More]
Tis the season... for car commercials featuring big red bows on top of cars sitting in a driveway. [Read More]
Yes, I know my title ends in a preposition. Sue me, grammar police of the world. There’s a reason [Read More]
I will dispense with any amenities or funny anecdotes or what have you and cut right to the chase. [Read More]
Research by Fractl & Moz, which looked at more than 75,000 job listings on Indeed.com during the [Read More]
Back in 2013, in a very tongue-in-cheek entitled post This Just In: A Lot Of People Don’t Trust [Read More]
Good service used to mean something different than it does today. Good service used to be friendly [Read More]
How far do hackers have to take cyber crime before online shoppers refuse to hand over sensitive [Read More]
Marketers everywhere are expected to do much more with much less money in the marketing budget. When [Read More]
Online marketing is all about building your brand’s visibility, but that visibility won’t mean much [Read More]
In addition to be a pop culture savant I am also a stats savant, meaning I love a good stat. We all [Read More]
Today the term “cross channel marketing” is old news for marketers. At least it better be. According [Read More]
Since Millennials are one of the largest groups of consumers out there, most brands are trying to [Read More]
Marketing is not the lifeblood of your brand – productive marketing is. Productivity fosters growth [Read More]
Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content over all [Read More]
It is the goal of every business to make the best of their marketing investment. Not exactly [Read More]
