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Some people think that financial services are way too serious a business to present itself via social media channels. With all its strict rules and the need to look as professional as possible, it may seem that social media is a step towards becoming less trustworthy to your clients. After all, it is money we are talking about, right?
However, this train of thought couldn’t be more on the wrong track. The fact is that social media marketing is all about engaging with your clients in a manner that is much more personal than simply having a website. Financial services, just like any other business today, need to have their own personality, a story to tell, and the means to connect on a daily basis. So, in truth, social media efforts can significantly boost your marketing efforts, bringing you a much greater number of prospects, and helping you build relationships with them a lot easier. A lot of different brands are doing it quite successfully, so why shouldn’t you?
In this article, we are going to discuss 5 social media marketing tips that you should really think about and put to a test.
Get more customers with content curation
One of the biggest reasons why people browse social media feeds is because they are looking for great content that can teach them more about a certain topic that they are interested in. In fact, in terms of being a news source, social media has become the first place for a whole lot of internet users. The way that you can make use of this is via content curation. If you do this right, you can make your page a hub where users are going to look for the best content out there and the kind of news that they care about. As a result, they will engage with you and trust you a lot more.
Just make sure that the content that you share comes from a trustworthy and reputable source. Also, keep it relevant to your audience. Furthermore, personalize the content by adding your own 2 cents about it. And, if you want to play the visual card, make your own images that contain essential quotes from the piece of content that you’re sharing.
Follow LinkedIn trends
If you are worried about your brand’s “seriousness”, then LinkedIn is certainly the network that you should focus on. It’s definitely the best solution for marketing a financial company and connecting with old and new clients professionally.
The good thing about this social media network is that, while retaining its seriousness to an extent, it is also trying to become more like other networks, especially Facebook. This means that you need to follow the trends and grab the right chance to shine. For example, LinkedIn has included native video this year for everyone to use. Now you can upload videos that last up to 10 minutes. And this trend has proven to be quite engaging. LinkedIn groups have also been improved, and you can add those videos there.
Engagement is crucial
As we have mentioned at the beginning of this article, one of the essential reasons why you need to tap into the world of social media is engaging with your clients. Let’s say that you are running a P2P financial service company. As guys from Our Money Market told us, what better way to attract people who are going to trust you and choose you as the solution for the loan that they need than to engage with them via a social media channel where you can not only create a strong personal connection but also present your brand in a way that is both professional and approachable.
The companies that have tried to distance themselves from posting engaging and enticing content via their channels on big social networks have actually shown a significant loss of engagement from their clients. And, with fewer clicks and likes, the cost per click went up, because people simply lost interest and moved away. This, of course, meant that their website was no longer as visited as it used to be too.
Use Instagram to stand out
While Instagram may not be strong in terms of marketing content and news, it definitely gets the cookie when it comes to inspirational photos and stories that make people want to engage with you. This is why it is a great solution for lenders, banks, insurance advisors, etc. What you should know is that, despite the fact that it was more of a simple “image gallery” at first, now Instagram sparks a lot of conversation and interaction.
It is a place where you can be visual and attract attention via showing what your company is really like. You can post pictures of your satisfied clients and the kinds of successes that they have had thanks to you. You can also present your staff so that people can put a face to a name and feel like they can trust you more.
Take a stand
Finally, social media networks are the perfect place where you can take a stand about particular issues and inspire people. Sure, there will be people that you will alienate because they disagree with you, but if you have a strong vision and stance as a financial company, you need to show it. As a result, you will be highly respected for it. Just walk the fine line between social justice and activism, and you can achieve great results.
As a company that deals in financial services, you need to leverage social media marketing just like any other business. It is crucial that you engage with people, and there is a wide variety of ways for you to do so. Don’t be afraid of showing your human side, as this is what people today are attracted to the most, and it makes them trust you more.